Ynet
ynet Finds Fluid User Experience with Taboola Feed and Newsroom
Company
ynet is the leading news and content site in Israel. Since its launch on June 6, 2000, the site has gained a place of honor among the Israeli public among its media peers.
Challenge
Implement technology that supports ynet’s mission to drive innovation and a good user experience, while achieving engagement and revenue goals.
Solution
Use Taboola Feed and Newsroom to circulate personalized sponsored and organic content intelligently to readers.
Results
With Taboola, ynet saw an increase in RPM across all sites and an increase in organic CTR.
Introduction
ynet is the leading news and content site in Israel. Since its launch on June 6, 2000, the site has gained a place of honor among the Israeli public and among its media peers.
ynet brings its readers updated and interesting information in most areas of knowledge and human activity, focusing on public interest topics like news, economics, sports, culture, entertainment and gossip, Jewish culture, internet and technology, tourism, health, automobiles and food.
Taboola Feed Supports ynet’s Innovative Mission
ynet’s number one priority is innovation—their team wants a monetization partner that supports this mission, as well as one that provides a good user experience. Previously, ynet had faced challenges combining their technology solutions with their vision for the future. Now, Taboola Feed allows them to achieve both.
After implementing Taboola Feed, ynet found flexibility, a fluid user experience, and easy adaptability to their brand in terms of design. In addition, they were able to surpass previous revenue and engagement metrics with the power of Taboola Feed’s algorithm, which ynet could see become smarter in real-time.
Drawn to the infinite feed experience and relevant content for their needs and interest, ynet’s readers have responded positively to the product.
Newsroom Allows ynet to A/B Test Audience Interests in Real-time
No content recommendation algorithm can work well without great content to power it—Taboola’s Newsroom solution allows ynet to understand exactly what their readers want, when they want it.
ynet’s editorial team uses Newsroom to A/B test headlines and intelligently analyze the flow of traffic on their site in real-time. Mainly used for editorial strategy for ynet’s front page, they are able to drive the maximum amount of engagement from readers on their site’s premium real estate.
ynet Increases Pageviews and Engagement Using the Power of Taboola Feed and Taboola Newsroom Combined
With Taboola, ynet saw an increase in RPM across all sites and an increase in organic CTR. ynet is working with Taboola to Implement Taboola Feed on additional sites and ynet’s main page.
They are consistently impressed with Taboola’s customer service. In Taboola, they found a partner that serviced all of their needs with a personal touch, and an account management team that is ready to support all of their needs.
ynet isn’t just about the news, we’re first and foremost an innovation company. We wanted a monetization partner that would support this mission as well as allow us to achieve our goals. Taboola’s technology allowed us to do both, while providing an invaluable partnership for our business.
- Moshe Medi, Head of Technology, Innovation and Partnerships, ynet