HOW
IT ALL
STARTED

It has happened to everyone: after a long day of work, you plop down on the couch, flip on the TV, and despite an endless amount of programming, there’s just nothing to watch.

OUR
STORY

Adam Singolda had this problem as well. Being a young engineer, he decided to do something about it: he created software that discovered just the right thing based on a person’s interests. But it was early 2007: YouTube barely existed, the iPhone wasn’t launched, the world wasn’t ready.

So Taboola focused on the kind of content that did exist - articles - and the company started to become a success, pioneering a new advertising format in the process. As the Internet matured, Taboola expanded to video and other channels, always focusing on the moments people are looking for what’s new.

WE HELP PEOPLE
DISCOVER WHAT'S
INTERESTING
AND NEW

For people, the content we expose through the Taboola platform is what’s interesting and new. It can be news, topical information or advice, a new product or service, or something entertaining.

For advertisers, Taboola helps their brand be interesting and new. Advertisers reach their target audience when they’re most receptive to new messages, products and services. For publishers, carriers and other digital properties, Taboola is a powerful engine that helps digital properties provide, in real-time, what’s relevant, interesting and new to their audience. The result: new engagement and monetization opportunities.

ENRICHING
LIVES

At Taboola, we believe the surest path to an enriched life is to be exposed to new things. New ideas, new perspectives, new products or things that are fun. It expands our mind; it helps us solve problems; it connects us to the greater world around us. We want the interesting and new to be a natural part of everyone’s life.