Click the City
ClickTheCity Quadruples Advertising Revenue with Taboola Feed and Video
Video in Taboola Feed Becomes a Top Revenue Driver for ClickTheCity
- 4x Advertising Revenue
- 100% Increase in Overall Monthly Revenue
- 210% Increase in Average Ad Revenue Per Mille (RPM) Site-Wide
Company
ClickTheCity.com is the Philippines’ definitive online entertainment and lifestyle guide, delivering up-todate entertainment schedules and events, serving as a clearinghouse of goings-on around town.
Challenge
Increase advertising revenue from programmatic channels beyond Google and Facebook, while providing a good user experience for ClickTheCity readers.
Solution
Implement Taboola Feed, a scrolling newsfeed including video, to hit revenue goals and increase engagement with sponsored content on site.
Results
With Taboola, ClickTheCity quadrupled advertising revenue and saw a 100% increase in overall monthly revenue. In addition, their average Ad RPM increased by 210%.
Introduction
ClickTheCity.com is the Philippines’ definitive online entertainment and lifestyle guide, delivering up-to-date entertainment schedules and events, serving as a clearinghouse of goings-on around town. Numerous events, establishments, movies and activities are featured on a regular basis at ClickTheCity, showcasing the various noteworthy happenings around and beyond the metro area that appeal to the young, upwardly mobile market.
Video in Taboola Feed Becomes a Top Revenue Driver for ClickTheCity
ClickTheCity started their programmatic advertising efforts recently, having previously worked directly with clients and media agencies.
In the beginning of this journey, most of their advertising spend was directed to Google, Facebook and other social media platforms, with disappointing results. Upon implementing Taboola Feed, their inventory became more valuable to advertisers.
Taboola Feed works well as users enjoy the familiar scrolling experience—they engage with an endless feed that contains sponsored content, organic content and sponsored video, as well as multiple third party cards.
ClickTheCity chose to implement Taboola Feed because of the strong increase in performance when compared to the widget they were using previously. Drawn to the modern design and functionality, they also found the product a refreshing solution to continue to engage readers.
One important aspect of Taboola Feed’s impact is the ability to seamlessly showcase video, which has become one of ClickTheCity’s top revenue drivers.
ClickTheCity Increases Overall Monthly Revenue 100% with Taboola Feed
As of this year, Taboola Feed is one of the top drivers of advertising revenue for ClickTheCity. They are hopeful that Taboola will represent 10 to 15% of programmatic revenue in the coming months.
To date, ClickTheCity quadrupled advertising revenue and saw a 100% increase in overall monthly revenue. In addition, their average Ad RPM increased by 210%. ClickTheCity is also impressed with Taboola’s account management team, who they say always value client input.
We saw how the previous widget design performed compared to the Taboola Feed. With such an impactful lift in revenue, it was almost a no-brainer to go for the Feed design. We are very appreciative of Taboola’s efforts in making sure that the design still suits the site’s layout and that relevant content is always shown to our users.
- Edward David, Director of Programmatic Sales, ClickTheCity