Taboola Launches First Foray Into People-Based Marketing Via Partnership with LiveIntent

Partnership Lets Brands and Marketers Leverage Taboola’s Content Recommendations and Native Units to Reach People-Based Audiences Available in LiveIntent’s Platform, Driving Massive Monetizaton for Publishers in the Email Channel

Today, Taboola, the leading discovery platform, announced an exclusive partnership with LiveIntent, the platform that delivers people-based marketing to 160mm unique people every month, the third largest logged-in environment outside of Facebook and Google, reaching 170mm (across LiveIntent’s platform, the web, and in app). In response to customer requests, partners of LiveIntent and Taboola will now be able to bring the power of tailored content recommendations into the logged-in, people based medium of the email newsletter channel.

The partnership marks the first time that LiveIntent, which currently serves over 160 million unique people who open and consume three billion email newsletters per month via 1,600 top US publishers and brands, will utilize content discovery. Together, LiveIntent and Taboola will exchange and leverage powerful anonymized data to deliver personalized communications to customers allowing advertisers to better engage with consumers.

“Delivering a top notch user experience is our primary goal,” said Matt Keiser, LiveIntent Founder and CEO. “Monetization is a secondary concern for our customers. Publishers were not happy with the content recommendations solutions in the market. After a yearlong diligent vetting process, we learned that Taboola was the only company that had the tools and policies to deliver the performance and quality our brands demand.”

The integration is an expansion of Taboola’s robust Discovery platform, making it unique in its strategic offering to editors, video teams and product teams in a publisher’s organization and relevant to all platforms, including desktop, mobile, in-app and now, newsletters. Taboola, which acts as a search engine in reverse, analyzes hundreds of real-time signals (including location, device type, referral source, social media trends and more) to match users with content they are most likely to be interested in consuming next. Under the partnership, Taboola will be serving a customized user experience for email campaigns. Instead of expecting people to know what to search for, relevant information and content will be surfaced to consumers within emails, at a time they are most likely to engage.

As part of this partnership, LiveIntent leverages its identity graph to equip Taboola’s customers to take full advantage of the valuable intent from Taboola’s billions of pageviews globally. The LiveIntent graph connects the Taboola consumer intent data to LiveIntent’s mobile email inventory, just like customers do with Facebook and other premium inventory sources. This partnership enables brand marketers using Taboola to reach their intended audiences in premium, mobile, fraud-free inventory. This solution provides a targeted, people-based way to extend a brand’s relationship with its audience, irrespective of device.

“In this attention economy, it’s mission critical to serve content that is relevant and tailored to users interests. To do that successfully, we have to double down on getting to consumers in a better way through data and insights,” said Adam Singolda, founder and CEO, Taboola. “We are very excited to partner with the LiveIntent team on driving innovation around the intersection of emails, engaged consumers and personalized content recommendations – soon available to our marketers around the world. This will open a new channel to our current marketers to reach new people at a very unique moment through LiveIntent, serving people with content they may like but never new existed.”

About Taboola

Taboola is the leading discovery platform, serving over 360 billion editorial and video recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Beijing, Shanghai, Seoul, Istanbul and Tokyo. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About LiveIntent

LiveIntent delivers people-based marketing programs that connect brands to their most essential customers at every point in the customer journey. The company’s platform transforms traditional advertising to marketers by utilizing identity in the form of 160mm logged-in people, driven through key relationships with 1600-plus publishers. The company was recognized for the past three years as one of NYC’s fastest growing companies (by Crain’s) and as one of America’s Most Promising Companies (Forbes 2015.) LiveIntent is headquartered in New York City, with offices across the United States and Europe. For more information, visit www.liveintent.com.