Vodafone
Vodafone Sees Incremental Sales at a Lower Cost With Taboola
VODAFONE TURKEY ATTRIBUTES 11% OF DISPLAY CHANNEL SALES TO TABOOLA
- 42% Decrease in Cost per Sale
- 11% Of Overall Display Channel Sales from Taboola
Company
Vodafone is a leader in technology communications through mobile, fixed, broadband and TV services.
Challenge
After experimenting with different marketing channels, Vodafone Turkey was looking to efficiently grow brand awareness and sales of mobile tariffs and home internet service.
Solution
Vodafone found an efficient increase in sales with Taboola Sponsored Content.
Results
With Taboola, Vodafone was able to decrease their cost per sale by 42% (MoM), with 11% of display channel sales.
Introduction
A part of the Vodafone Group, which operates as one of the world’s foremost telecommunication companies, Vodafone Turkey offers total telco technologies including fixed, mobile, and content services, to consumers and enterprises with the vision of being a pioneering operator of digitalization. Vodafone Turkey serves 24.1 million mobile and over 1 million fixed broadband customers.
To present their service offerings to consumers in ways that were creative, effective, and efficient, Vodafone Turkey began running campaigns on Taboola, and found they were able to deploy high-quality creatives and efficiently increase sales.
VODAFONE TURKEY SEES SUCCESSFUL CAMPAIGNS WITH STRATEGIC CREATIVES AND DEVICE-BASED BIDDING STRATEGY
Creating and iterating on assets was an essential part of Vodafone Turkey’s partnership with Taboola from the very start. Vodafone Turkey began with generic creatives & simple texts. After two
weeks period, they took a look at their results and considered recommendations from Taboola account management. They then further adjusted their creatives specifically for Taboola. After this, performance increased and they’ve seen continued success with this creative strategy.
It was also an important part of the strategy for Vodafone Turkey
to keep mobile and desktop placements separate. This provide Vodafone Turkey the ability to view every publisher’s performance based on each platform separately and identify clear opportunities for continued success.
VODAFONE TURKEY FINDS A CLOSE AND LONG-LASTING PARTNER IN TABOOLA
The creation of Vodafone Turkey’s campaigns with Taboola was a true team effort. From the beginning of the partnership, both teams collaborated on campaign structuring and creative assets, and continued to iterate on these in order to be constantly optimizing for success.
In the future, Vodafone Turkey plans on venturing into more ad formats with Taboola, including video, and continuing to work closely with the Taboola team to efficiently increase sales.
Since starting to work with Taboola, we’ve seen an incremental increase in sales on display channels at a significantly lower cost.
- Esra Suzme, Head of Brand & Marketing Strategy