Content Marketing Powers India’s First Real Estate Flash Sales
- 500+ Number of New Registrations for Flash Sale
- 20% Increase in clickthrough-rate (CTR)
Amura is one of India’s leading digital marketing firms, specializing in performance-driven marketing, data analytics, and technology-based sales. Amura’s clientele includes many of the country’s top real estate.
Drive registrations and promote India’s first online flash sale (IRFS), specifically for real estate clients.
Use Taboola to power content distribution and reach highly engaged Indian real estate buyers on top publisher websites around the world.
By the end of the campaign, Taboola’s highly relevant traffic generated more than 500 new registrations for IRFS, and increased CTR by 20%.
Amura is one of India’s leading digital marketing firms, specializing in performance-driven marketing, data analytics, and technology-based sales. With operations in Pune, Mumbai, Bangalore, and Delhi, Amura’s clientele includes many of the country’s top real estate brands.
In an effort to energize the pan-India real estate market, Amura organized the first-ever Indian Realty Flash Sale (IRFS), a four-day online real estate event showcasing properties across 15 cities from 50 top Indian developers. This was India’s first online flash sale for the real estate industry.
The Taboola Discovery Platform Increases Qualified Traffic by 10%
Hoping to build on the trend toward inbound marketing, Amura wanted to use content marketing to promote the event. They teamed up with Taboola to power content distribution and to reach Indian real estate buyers.
One key objective for Amura was to quickly and accurately find the right audience across the web and direct those potential buyers to the IRFS microsite.
Upon arriving at the landing page, prospective real estate buyers were asked to register by providing an email and mobile number before exploring the products showcased on the microsite.
Powered by Taboola’s discovery platform, Amura was able to target specific audiences on relevant sites, driving an average 10% boost in qualified traffic to the IRFS microsite during the sale period.
Click-Through-Rate (CTR) Jumps 20% due to Campaign Optimizations
While the pre-registration period lasted two weeks, the IRFS spanned only four days, and ongoing optimizations were crucial to maximizing the impact of Amura’s promotional efforts.
Taboola’s account managers tested several different creative elements, including headlines and thumbnails, uncovering combinations that drove the most engagement amongst prospective real estate buyers. These optimizations increased the average CTR by over 20 percent throughout the sale, and provided Amura’s team with guidelines and best practices to incorporate into future campaigns.
Discovery Generates More than 500 Registrations for Amura
Pre-registration lasted two weeks, and the flash sale itself spanned just four days. Ongoing optimization was vital to maximizing the impact of Amura’s promotional efforts.
Taboola’s account managers tested several different creative elements, including headlines and thumbnails, uncovering the combinations that drove the most engagement among prospective real estate buyers. These optimizations increased average CTR by 20%.
By the end of the campaign, Taboola traffic generated more than 500 new registrations for IRFS. The influx of new audiences supported Amura’s objective of spreading brand awareness among prospective buyers and the broader Indian real estate market.
The successful campaign marked the beginning of an ongoing collaboration between Amura and Taboola, with more content promotion activities planned for the future.