CASE STUDY  

BlueBet

BlueBet Videos Reach Sports FansOver 1.5 Million Times with Taboola

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BlueBet Videos Reach Sports FansOver 1.5 Million Times with Taboola

  • 830,000+ Completed Video Views
  • 1.5 million Viewable Impressions

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Empresa

BlueBet is an Australian publicly listed company (BBT) with offices in Darwin and Sydney and operates under a Northern Territory Gambling License.

Desafio

Find new and innovative ways to increase their brand awareness within Australia in a competitive wagering industry.

Solução

Work with Taboola to distribute video ads across premium news sites, online magazines, relevant niche websites and other digital properties.

Resultados

With Taboola, BlueBet saw over 830,000 completed views and 1.5 million viewable impressions.

Introdução

BlueBet is an Australian publicly listed company (BBT) with offices in Darwin and Sydney, and operates under a Northern Territory Gambling License. Executive Chairman Michael Sullivan has been one of Australia’s leading bookmakers for over thirty years and brings with him a strong team of bookmaking industry professionals who can service all of their customers’ needs.

Their mission has always been to provide customers with a wholesome betting experience, which includes strong products, great promotions and the best odds. As the ‘true blue Aussie bookie’, BlueBet offers a domestic product in an Australian market saturated by foreign bookmakers. BlueBet operates 24 hours a day, 7 days a week on the web via www.bluebet.com.au as well as their cutting edge iPhone and Android apps.

Taboola Video Viewers Finish BlueBet Ads Over 830,000 Times

Taboola Video Viewers Finish BlueBet Ads Over 830,000 Times

The wagering industry is competitive in Australia, and BlueBet is always looking for new and innovative ways to grow their brand awareness in Australia. They turned to Taboola to expand their reach beyond search and social media platforms, to reach people on premium news sites, online magazines, relevant niche websites, OEM carriers and other digital properties.

BlueBet works closely with Taboola to launch and manage video campaigns across the Taboola network, closely optimizing for impressions, reach and completed video views. Their eye-catching video creatives direct viewers to their website, where they can get started with BlueBet.

In order to reach the most relevant audiences within Australia, BlueBet uses Taboola targeting capabilities like geotargeting and zip code targeting.

With Taboola, BlueBet has seen more than 830,000 completed video views and almost 1.5m viewable impressions. They’ve found Taboola to continuously deliver strong results for brand awareness campaigns, and plan to run performance-based campaigns in the future.

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“We’ve been partnered with Taboola for several years now, and see them as an extension of our business to help grow our brand awareness in Australia. The Taboola campaign team has always delivered sensible, considered campaign strategies with professional execution.”

- Bill Richmond, Chief Executive Officer, BlueBet