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Programmatic Overview

Updated over 10 months ago

We offer buyers the ability to buy Realize Sponsored Content and Video inventory programmatically. Whether you are looking to buy via the open exchange or a PMP, you will be up and running in just a few easy steps.

Benefits of buying Programmatically from Realize:

  • Exclusive Inventory - Realize placements are hard-coded on publishers sites in multi-year agreements. Realize is ads.txt compliant.

  • High Impact Units - In-Feed & Homepage Placements capture user attention when users are looking for what’s next.

  • 3rd Party Verification - Layer on leading verification and brand safety solutions like IAS, MOAT, etc.. Realize is also AdChoices compliant and TAG Certified.

  • Flexible Auction Models - All inventory is accessible via unified and transparent auctions. Customize inventory sources, price and get deal priority through Private Marketplace deals offered on a first price auction. Open exchange inventory is available on a second price auction.

  • Audience Targeting - Enhance your bids with first and third party audience data through Private Marketplace deals.

  • Use Existing Native & Social Assets - Extend your existing social and native campaigns into familiar ad formats.

  • Work with Your Preferred Partner - Access Realize inventory through an expansive partner list of industry-leading DSPs and SSPs.

Reach out to your Realize rep if you have any questions. If you do not have a Realize rep, would like to request more information, please send an email to programmatic@taboola.com with the subject line “Opt in toRealize”.

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