Overview
Realize Skills are ready-made workflows for everyday campaign tasks. Each Skill adds Realize-specific knowledge and best practices to your AI assistant, so you can handle common tasks — reporting, troubleshooting, planning, and making changes — in plain language, without opening the Realize dashboard.
Every action a Skill takes, requires your approval — there's always a human in the loop.
What are Realize Skills?
A Skill is a ready-made set of Realize know-how that your AI assistant can use once it's connected to Realize. Instead of relying on its default intelligence, your assistant understands Realize concepts and recommended practices and can work inside your account.
Skills are designed as building blocks, not finished apps. You opt in, connect the ones you want, and adapt them to the way you work — including building your own workflows on top of them. They're fully self-serve and documented, so you can set them up and use them on your own. More Skills will be added over time.
Before you begin
A Claude account (a free personal plan is enough to start)
A Realize account
Realize Skills are published as plugins, so there's no separate MCP connection to set up. When you install the Skill, Claude automatically connects to the Realize MCP Server. Once the Skill is launched, you'll be prompted to connect it to your Realize account. Step-by-step setup and technical detail are in the Dev Center.
Available now:
Skill | What it helps with | Where |
Campaign Management Skill | Reporting, diagnostics, media planning, and campaign changes | Claude |
What the Campaign Management Skill can do
The Campaign Management Skill — the first Skill, available in Claude — helps you run and improve campaigns from within Claude. It can:
Manage campaigns — list and review your campaigns, create new ones (you preview and confirm before anything goes live), edit fields like budget, bid, targeting, name, and dates, and pause or resume them.
Use your existing audiences — browse marketplace, custom, lookalike, and contextual audiences, and attach one when creating a campaign.
Pull reports — performance by campaign, content, site, and day, campaign history over time, and pre-launch reach estimates.
Adjust bidding and budgets — set a bid strategy at campaign creation, fine-tune CPC or target CPA, set a bid cap, and change daily or monthly budget caps.
Explain and diagnose — surface performance trends, diagnose common problems, and recommend prioritized fixes grounded in Realize best practices.
Its guidance draws on your live Realize campaign data combined with Realize's performance best practices, so it's tied to your specific account. It works on one item at a time, and every change waits for your approval.
What it doesn't do (yet)
The Skill handles a focused set of tasks today. A number of others still need the Realize dashboard.
The Skill can't see or change your conversion tracking. It can't check whether your Taboola Pixel is firing, create conversion events, or adjust attribution settings. If your conversions look wrong — for example, showing zero — check the Tracking Test Tool in Realize; the Skill can't diagnose that for you.
Other tasks that still need the Realize dashboard for now:
Deleting or duplicating campaigns, or changing many at once in bulk
Uploading creatives, auto-generating creative variations, or editing key fields on an ad that's already running
Creating new audiences (custom, lookalike, or retargeting), or attaching one to a campaign that's already live
Managing site block lists or brand-safety filters
Creating or changing automated Custom Rules
Seeing a campaign's review status, or the reason a campaign was rejected
Two things also stay with you by design: it won't act on its own (there's always a human in the loop), and its recommendations are guidance you choose whether to apply.
Good to know
Self-serve and opt-in. You choose to install and connect a Skill — it's documented so you can set it up yourself, no account manager or rep required.
You're in control, and you own what you set up. A Skill prepares and suggests actions, but you approve every change, and the actions you apply are yours to own.
For setup steps and technical detail, see the Dev Center.