What is the Taboola Pixel
The Taboola Pixel is a javascript code that you implement on your website. It gathers data about users behavior and actions on your website, like page visits, account creation, purchases, time per session, and many more.
Why use the Taboola Pixel
The Taboola Pixel combines this data with our core algorithm that allows you to:
Use automated bidding strategies like Maximize Conversions and reduce CPA by 15%.
Make more data-driven decisions and optimize your marketing campaigns for optimal performance.
Attribute conversions and analyze campaign’s efficiency.
Keep your page performance and SEO page ranking because it loads asynchronously and doesn't affect it.
❗Realize is fully compliant with privacy regulations, including GDPR and CCPA.
Important! Once you've set up your base pixel you need to add the relevant conversions rules you wish to use. You can set it up without codeless conversion tool and learn more about conversion set up here.
How to use Taboola Pixel in Practice
Attribution | Optimization | Retargeting | Track Value |
Track client conversions more accurately and thoroughly. Use Realize's data visualizations and reporting to get a more comprehensive overview of where your best activity comes from. | Our algorithm automatically analyzes the data to uncover valuable insights and identify areas for improvement. You can also use pixel data when manually optimizing your campaigns (like optimizing your targeting by traffic source). | Create and track customer audiences based on page visits, engagement, or actions to scale campaigns effectively. For example, to identify users who've already visited your website or specific pages and show them your campaign items again. | Track more than just cost per action (CPA) and conversion rates (CVR) with the Taboola Pixel. It'll help you factor in order value to track return on ad spend (ROAS) of your campaign. For more information, learn about Realize's campaign data. |
How to Set Up the Taboola Pixel
Navigate to the Tracking tab in Realize and click on the Account Tracking Setup button at the top right.
You will see get a menu with 5 tracking options:
Wordpress plugin - Easy-to-install plugin for WordPress site owners that handles base pixel installation.
Taboola Pixel for Shopify app Recommended for Shopify stores.
Google tag manager - Recommended if you already use GTM for tag management. Provides flexibility and does not require direct code changes to your website. You can easily set it up within realize.
Install the pixel manually - For developers who prefer direct code implementation or need a custom approach.
Server to Server (S2S) Conversion Tracking
S2S if often used as a complimentary tracking method to the Pixel in the following use casesAdvertisers that have offline conversions in their funnel. For example, Qualified leads that can only be fired from a CRM system after calling the lead.
Advertisers that track conversions on websites that are not accessible by them. For example, affiliates tracking offer pages purchases on offer pages
S2S may be used as well for advertisers that adopted a unified tracking platform and want to send Realize only the conversions attributed by their platform and attribution model. Note that in this case you will not be able to collect audiences, retarget users and use other features that are only available in the Pixel.
How to Check That Your Taboola Pixel Works Correctly
Ensure optimal performance by verifying in real time that your tracking data is accurately sent to Realize and is trustworthy for both you and our algorithm optimizations — with the Tracking Test Tool.
Alternatively, you can use the Taboola Pixel Helper extension for the Chrome browser to make sure that all events fire properly.
When your pixel is installed correctly, you'll see a ‘Pixel – Active’ status on the Tracking page in the top bar of the page:
Note, it may take a few hours post install before this status is updated
There are statuses that also can appear:
No Activity — Your pixel hasn't sent events for more than 7 consecutive days.
No Recent Activity — Your pixel hasn’t sent events for more than 48 hours but less than 7 days.
Active — Realize has received events from your pixel within the past 48 hours.
These statuses indicate that your Pixel is installed and connected to Realize.
If you see ‘Waiting for Pixel’ or ‘Not Installed,’ it means that either there is something wrong with the trigger or Realize has never received events from your pixel. In the first case, use Taboola Pixel Helper extension for the Chrome browser to identify trigger issues.
If you're still stuck with a status of inactivity, first, check the instructions one more time to ensure you didn't miss anything. If it’s not the case, reach out to the support team or reinstall Taboola Pixel manually.
✅ If you have any questions or concerns, please contact your Account Manager, email us at support@taboola.com, or reach out via chat within Realize.