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Intro to Realize Ads Platform

Updated this week

Realize is our next-generation media platform equipped with improved navigation, consolidated reporting, and AI-generated guidance designed to provide a simple, intuitive way for you to achieve your business goals.

If you are a previous Taboola Ads user, check out what’s new on the Realize platform and learn about our updated, user-friendly features for a better overall experience, from managing an existing ad campaign to creating a new dynamic one.

This guide shows you how to find key features in Realize.

Getting Started

Sign up and log into Realize for a quick tour of top tips on navigating and using our platform for optimal results for your next campaign.


Create a new campaign

Realize’s self-service sign-up wizard allows you to create a new campaign in minutes. Efficient and user-friendly to navigate, you just need a few key pieces of data, like your marketing data, budget, and target audience, to get started on our site.

Tracking set-up

The Taboola Pixel on Realize is a powerful tracking and data-gathering tool and is essential for the performance of your campaigns. The Pixel collects user data to help you better understand and connect with the consumers who use and interact with your website. The tool is simple to set up, loads asynchronously, and is GDPR- and CCPA-complaint. The tracking set-up for the Pixel and your desired conversions is the first step to success on the Realize.

Creating new ads

Realize gives you a comprehensive campaign management experience from start to finish. We offer a suite of new and improved ad formats and design tools, like Gen AI Ad Maker, to help you create dynamic advertisements that align with your target audience.

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Optimizing campaigns

Realize allows advertisers to measure and optimize their campaigns and improve overall performance using tools like the Taboola Pixel. Set target goals, track engagement conversions (without manual coding), and use our Performance Simulator to better manage your budget. Our optimization tools in Realize allow you to build upon and improve your ad campaign’s performance and allow you to pivot when necessary with a few clicks.

AI Assistance by Abby

In order to help you set up your campaigns and grow we are continuously increasing the presence Abby, our Gen-AI Performance Expert. You can already find Abby in many places in realize such as: Onboarding, budget advisor, faster creative rejection fixes and campaign not serving issue.

If you have any questions or concerns, please contact your Account Manager, email us at support@taboola.com, or reach out via chat within Realize.

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