What is Abby?

Abby is a gen-AI performance expert providing advertisers with personalized insights, customized recommendations and guidance on how to significantly grow their businesses and succeed with Realize.

Why use Abby?

Advertisers can use Abby for campaign setup, optimization and troubleshooting. With a deeper understanding of best practices and common challenges, Abby provides solutions tailored to your needs.

Key Value Proposition

The goal of Abby is to offer advertisers greater guidance, automation, and campaign insights so they can achieve measurable outcomes. These outcomes are:

Higher growth
- Improve campaign reach and effectiveness
- Unlock pockets of hidden opportunities to further scale your campaigns
Better ROI
- Identify issues before they become critical – for timely intervention
Improved efficiency
- Save time through automation of complex and manual tasks

We’ve taken Abby to the next level so that advertisers like you can launch, manage, and optimize campaigns with ease. Whether you want to scale your business, improve your ROI, or streamline your workflow, Abby is now smarter, faster, and more intuitive.

How to use Abby?

We are launching the beta version of Abby with new and improved features. As part of this launch, the following Abby capabilities are available in Realize and we will continue to add more use cases in the future.

Intuitive onboarding
1. Campaign setup just got even easier. With the latest updates, Abby now offers a more personalized onboarding experience, guiding you through best practices based on your business goals. Whether you’re a first-time advertiser or a seasoned pro, Abby ensures your campaigns start off strong.
2. Campaign setup: Abby helps advertisers with all aspects of campaign setup and management for faster campaign launch.
3. Automated media plans: Abby prompts simple questions to automatically populate media plans, handling objectives like driving purchases, brand awareness, and lead generation.
4. Improved efficiency: Campaigns launched with Abby are estimated to go live significantly faster than those setup manually and they also see increased success since they adhere to Realize best practices.
Faster creative rejection fixes
1. Ad rejections can be frustrating, but Abby now helps you resolve them instantly. Instead of waiting for manual reviews or searching for solutions, Abby pinpoints the issue and suggests real-time fixes - so your ads get approved faster with fewer delays.
2. Creative rejection fix: Abby can suggest fixes for your ads that have been flagged to be rejected due to Realize’s compliance guidance. Abby’s conversational approach will help advertisers understand the reasons for ad rejection and provide guidance on fixes to make the ad compliant.
Budget advisor
1. Abby provides more precise budget recommendations by analyzing performance trends, industry benchmarks, and your specific campaign goals. Abby ensures that you allocate your spend effectively to maximize results while staying within your financial goals.
2. Throughout their interaction with Abby, advertisers remain in complete control over their campaigns.

FAQ

Is there any additional cost associated with using Abby?
1. Absolutely not, Abby is completely free to use for our advertisers.
Do I need to enroll in the Abby beta launch?
1. There is no enrollment, we are opening Abby beta to all eligible advertisers on Realize.
Do I need to enable/activate Abby in Realize to start interacting with it?
1. No. Abby will pop up with suggestions and recommendations at different stages within Realize to help advertisers improve their campaign performance and achieve better results.
Will there be more use cases available to interact / consult with Abby?
1. Absolutely yes, we are continuously working on adding more capabilities to Abby to deliver more accurate, customized insights tailored to your campaign goals.