CASE STUDY  

SOMOS INVICTOS

SOMOS INVICTOS Increases Revenue Per Mille by 35% with Taboola Feed, Read More, and Next Up in Just 6 Months

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SOMOS INVICTOS Increases Revenue Per Mille by 35% with Taboola Feed, Read More, and Next Up in Just 6 Months

  • 35% Increase in Revenue Per Mille (RPM) in 6 Months
  • 21% Increase in Daily Ad Revenue from Taboola After Implementing Next Up
  • 31% Increase in Ad Revenue After Implementing Read More

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Unternehmen

SOMOS INVICTOS is a digital magazine dedicated to providing updated and reliable information to Spanish speaking fans of the most popular sport in the world: football.

Herausforderung

Find a solution to engage and monetize football fans on site outside of traditional solutions like banner ads.

Lösung

Work with Taboola to implement solutions like Taboola Feed, Next Up and Read More to surface relevant content to each user while increasing monetization opportunities.

Resultat

With Taboola, SOMOS INVICTOS was able to increase RPM by 35% in just six months. Next Up positively impacted daily revenue by 21%, while Read More positively impacted revenue by 31%.

Einführung

SOMOS INVICTOS is a digital magazine dedicated to providing updated and reliable information to Spanish-speaking fans of the most popular sport in the world: football.

They provide high-quality news and opinion content, always written with current trends and popular internet phenomena in mind. SOMOS INVICTOS has one of the most engaged communities in the sports ecosystem of Spanish-speaking digital media.

SOMOS INVICTOS Increases Revenue Per Mille by 35% with Suite of Taboola Products in Just 6 Months

SOMOS INVICTOS Increases Revenue Per Mille by 35% with Suite of Taboola Products in Just 6 Months

SOMOS INVICTOS is always looking to reach new soccer fans, while also continuing to test innovative new monetization opportunities as their audience scales. When SOMOS INVICTOS wanted to find a solution other than traditional ad monetization solutions like banner ads, they turned to Taboola.

SOMOS INVICTOS implemented the Taboola Feed, a continuously scrolling feed of sponsored and editorial content on their article pages. The Taboola Feed surfaces relevant SOMOS INVICTOS editorial content and sponsored content to soccer fans at the bottom of the article. They also implemented Taboola’s slider unit to further monetize their audience with video.

The implementation of Taboola Feed and other monetization products increased SOMOS INVICTOS’ RPM by 35% in just six months.

SOMOS INVICTOS Successfully Tests Taboola’s Read More and Next Up Products and Find Positive Impact on Revenue

In addition to the Taboola Feed, SOMOS INVICTOS tested Next Up and Read More — two Taboola products that strive to increase engagement with editorial content and increase revenue for publisher partners.

The Next Up unit is a sticky slider that engages SOMOS INVICTOS readers by showing them recommendations above the fold, re-engaging them before they bounce. Next Up increased daily ad revenue by 21%, click-through-rate (CTR) by 20%, and gross RPM by 25% in just seven days.

Read More helps to maximize the impact of available article page real estate. It enables SOMOS INVICTOS to engage and monetize readers before they bounce by raising the visibility of below-article units like Taboola Feed higher up the page, while also enabling interested readers to continue reading the full article. Read More increased ad revenue for SOMOS INVICTOS by 31% and CTR by 100% in just one month.

SOMOS INVICTOS looks forward to continuing their close partnership with Taboola.

Quote Icon

We were looking for a solid partner to help us boost engagement, while also increasing opportunities for monetization of our growing audience. With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content to a greater number of sports fans.

- Jesús Valle, Commercial Director, SOMOS INVICTOS.