Click Crew Media
Click Crew Media Nearly Doubles ROI with Taboola Maximize Conversions
Click Crew Media Nearly Doubles ROI with Taboola Maximize Conversions
- 10X Increase in Scale with Maximize Conversions
- 2X Increase in ROI with Maximize Conversions
- 12.5% Lower CPV with Maximize Conversions
Company
Click Crew Media is a performance-based advertising agency with a passion for native and social ads.
Challenge
Help clients deliver high-quality native ads on an automated, data-driven platform.
Solution
Use Taboola native ads and Maximize Conversions bidding solution to increase engagement at more efficient costs.
Results
With Taboola Maximize Conversions, Click Crew Media achieved a 10X increase in campaign scale, 10X increase in conversions, 2X increase in ROI, and 12.5% decrease in CPV.
Introduction
Click Crew Media is a performance-based advertising agency with a passion for native and social ads. Based in Amsterdam, Click Crew Media creates media buying strategies and develops their own technology to help drive high-quality, high-volume conversions for international advertising clients.
Click Crew Media Boosts Performance at Efficient Costs with Taboola’s Automated Bidding Strategy
Click Crew Media was looking for a high-quality, transparent, and data driven native ad platform through which to launch automated campaigns for their clients. Specifically, they wanted a solution that would deliver impressive engagement and performance results at efficient costs.
That’s where Taboola was able to help. As a leading content recommendation platform, Taboola helps advertisers deliver personalized native ads in brand-safe environments across over 9,000 publisher properties. Taboola also offers a comprehensive suite of tools and capabilities to optimize performance at more efficient costs.
Click Crew Media harnessed Taboola’s Maximize Conversions solution to increase results while scaling their campaigns. Maximize Conversions is an innovative bidding strategy that automatically optimizes bids to maximize performance; it’s part of Taboola’s suite of SmartBid solutions. Powered by Taboola’s core machine learning algorithm, this solution allows advertisers to generate as many conversions as possible while staying within a predefined budget or target cost per acquisition (CPA).
Achieves 10X Increase in Scale with Maximize Conversions
By fully automating their campaign bids, Click Crew Media didn’t have to worry about manually adjusting cost per click (CPC) for each client, ad, or publisher site. Meaning, they could save valuable resources and spend more time strategizing and scaling campaigns across the web. In fact, Click Crew Media was able to access previously untapped inventory by using Taboola’s Maximize Conversions solution.
The result? With Maximize Conversions enabled, Click Crew Media helped one client achieve a 10X increase in campaign scale, 10X increase in conversions, and nearly 2X increase in ROI — all at a 12.5% lower cost per view (CPV). Taboola’s Maximize Conversions also delivered a greater scale than competitor platforms. In some cases, Click Crew Media saw their scale increase by over 300% within a week.
Going forward, Click Crew Media will continue to expand their campaigns and optimize performance by using Taboola’s Maximize Conversions bidding solution.
“We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy. By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to previously untapped inventory, showcasing our success in terms of improved efficiency and increased profitability.”
- Jos Meier, Founder & Managing Director, Click Crew Media