CASE STUDY  

Torque Detail

With Taboola, Torque Detail was able to lower their CPA (cost per acquisition) by 10% and by 50% with retargeting campaigns.

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Torque Detail Finds Immediate Success in Performance Marketing With Taboola

  • 10% Lower CPA
  • 50% Lower CPA in Retargeting Campaigns

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ブランドについて

Torque Detail simplifies DIY car detailing for consumers with products that make it easy and affordable to achieve a glasslike shine.

課題

Torque Detail was looking to diversify traffic sources when they came across Taboola.

ソリューション

Right off the bat, Torque Detail approached advertising with Taboola from a content marketing and storytelling perspective, looking to highlight the unique selling propositions of their products.

成果

With Taboola, Torque Detail was able to lower their CPA (cost per acquisition) by 10% and by 50% with retargeting campaigns.

はじめに

Founded with the idea of making high-quality car detailing efficient, accessible, and affordable, Torque Detail prides itself on allowing consumers to achieve a glasslike shine on their vehicle in minutes, and to be able to drive a car they’re proud of.

Torque Detail began their advertising journey with search and social, but were looking for an alternative traffic source. This is when they found Taboola, and the partnership was an immediate success.

TORQUE DETAIL CAN TELL THEIR FULL STORY WITH TABOOLA

TORQUE DETAIL CAN TELL THEIR FULL STORY WITH TABOOLA

Grounded in the idea of helping consumers better their vehicles, Torque Detail created campaigns that highlight genuine images of newly- detailed, attention-grabbing vehicles, and lead potential customers to landing pages that tell a story.

For Torque Detail, this approach to sponsored content with Taboola has not only been on-brand, but it’s also been successful., Torque Detail found that they were able to hit a 10% lower CPA due to the advertising strategy they worked on with their Taboola account management team.

RETARGETING CAMPAIGNS YIELD 50% CPA DECREASE

With CPA goals in mind, retargeting made sense as a feature for Torque Detail to implement. With Taboola retargeting, advertisers can increase campaign performance by creating targetable audiences used to re- engage site visitors and tell a story through continuous user engagement with sequential messages and action-driving creatives.

Implementing retargeting helped Torque Detail further tell their story to interested potential customers, and it led them to 50% lower CPAs.

WHAT’S NEXT FOR TORQUE DETAIL AND TABOOLA

As Torque Detail plans to roll out new products, they also plan on making Taboola an important part of that rollout process.

“Building out higher quality content and collaborating with larger brands–that’s what’s up next,” says Fanzilli, “Leveraging Taboola for new product launches.”

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“Finding a channel that works at a good scale is a huge win for any business. It’s ideal to have a working relationship with an account management team, and compared to some other platforms, the direct relationship with account managers at Taboola is refreshing.”

- Francis Fanzilli, Co-Founder, Torque Detail