What kind of images are usually rejected by the Content Review team?
Sexualised imagery
Overly violent
Social gaming specific:
Images showing tampering with machine and USB sticks
Falsely claiming or suggesting users can win real money such as showing real money
Extravagant living
Images of exaggerated emotion falsely implying something wrong happened such as showing people crying
What are the most frequently rejected claims by the Content Review team?
Sexualized or suggesting sexual innuendo such as ‘You can do anything you want in this game’ with imagery that could be perceived as sexualized when combined with the headline
Socially irresponsible references such as claiming the game is 'addictive'.
Misleading use of DKI
Social gaming specific:
Falsely claiming or suggesting users can win real money or trick casinos to win
Negative language about casinos disliking the product (not permitted on the premium network)
What is often missing and can be added to improve the landing page?
Media logos non hyperlinked to the relevant media article
Falsely giving the impression that users are viewing a news site or anything that is not promotional in nature such as not writing in prominent lettering at the top of the page "Advertorial"
Full company contact details.
Social gaming specific:
Missing mandatory disclosure like 'not real money winnings' or 'not real money gambling' early on the page (usually under the headline)
This is a non-exhaustive documentation for reference purposes only. For further information, please consult Realize’s Advertiser Content Policies Help Center page.
✅ If you have questions or concerns, contact your Account Manager, email support@taboola.com or contact our support over live chat within Realize.