What kind of images are usually rejected by the Content Review team?
Unrealistic or photoshopped before and after images
Images completely unrelated to the product (especially when the headline implies that the product is in the image!)
Unpleasant or inappropriate imagery (especially in the thumbnail!)
Example: Extreme close-ups, suggestive images, highlighting physical features that make users feel conscious about themselves
What are the most frequently rejected claims by the Content Review team?
Claims about diseases or conditions instead of symptoms
Example: Cancer and diabetes instead of pain or fatigueUsing absolute claims of results alluding to cure, prevent, treat or reverse of a condition, disease or illness, including words such as end years of, get rid of, make it disappear
Discouraging the use of or comparing to conventional medicine
Example: ’Forget the pills’, ‘You don’t need surgery’, ‘Better than medicines’
Falsely claiming that the product is recommended by a healthcare professional
What is often missing and can be added to improve the landing page?
Adding mandatory disclosures where applicable
Example: ‘The offer is not intended to diagnose, treat, cure, or prevent any disease; The offer does not constitute medical advice. The offer is not a substitute for medication or other treatment prescribed by a physician or health care provider. Users should consult a doctor before starting any treatment.’
For the US: Disclose whether the product has been evaluated by the FDA or not
Hyperlinking scientific studies to support claims
Listing the product ingredients where applicable
Video buttons and transcripts in campaigns using video whiteboards
Company registration details or valid license for medical services (ensure there is policy pre-approval prior to campaign launch)
Example: Hospitals, clinical trials and clinics
Proof of FDA, CE approval (or equivalent in other countries) especially for products intended for patients carrying a serious disease/physical condition/injury
Example: Insulin management devices, inhalers, OPEP devices (AirPhysio)
Falsely giving the impression that users are viewing a news site or anything that is not promotional in nature such as not writing in prominent lettering at the top of the page "Advertorial"
Company details
What are some common Cannabidiol (CBD) specific rejection reasons?
Missing THC% details in compliance with the targeted geos
Example: 0,2% in most European countries or 0,3% in the US
Advisory Disclaimer
Example: “If you are pregnant, breastfeeding, taking any medications or under medical supervision, please consult a doctor or healthcare professional before use.”
Use of cannabis leave images (hemp leaves are also prohibited in thumbnails)
Targeting countries that are not yet open for CBD
Open target geos are: Australia (must have a ARTG license), Bulgaria, Canada (must have a NPN license), Colombia, Denmark, Finland, France, Germany, Iceland, Italy, Norway, South Africa, Spain, Sweden, Thailand, United Kingdom, and the United States
Advertising vaping (all tobacco and smoking products are prohibited in Realize)
What are some common weight loss specific rejection reasons?
Claiming specific weight loss amounts in creatives
Claiming to cause weight loss of 2 lbs or more a week for a month or more without dieting or exercise
Missing mandatory disclosures
Disclose that weight loss is achieved as part of a healthy reduced-calorie diet and exercise program (mandatory)
Disclose that typical consumers lose 1-2 pounds per week on average
What are some common product-related rejection reasons?
Products requiring policy pre-approval prior to campaign launch get rejected, most commonly in medical services, medical tests, online pharmacies, vaccines (please ask your account manager or support to know more)
Certain prohibited products cannot be advertised on Realize such as medical marijuana, prescription medicine (unless gated via online pharmacy), STD-related products, transdermal patches, products claiming weight loss by wearing them on the skin
This is a non-exhaustive documentation for reference purposes only. For further information, please consult Realize’s Advertiser Content Policies Help Center page.
✅ If you have questions or concerns, contact your Account Manager, email support@taboola.com or contact our support over live chat within Realize.