What is Search Keyword Targeting?
Search Keyword Targeting allows advertisers to reach users based on the search keywords they interact with (for example, users who searched for specific product or attribute keywords).
With this update, advertisers can now access pre-built Search Keyword Bundles grouped by verticals like Automotive, Finance, and Education and more- directly within the Marketplace.
Benefits of Search Keyword Targeting Bundles
Time-saving- Bundles are auto-generated based on search intent and organized by category.
Category-specific intent- Reach users tied to keywords directly relevant to your vertical or context.
Performance boost- Layer on top of existing campaigns or run incremental tests to explore new categories and scale performance campaigns
How to Use Search Keyword Bundles
Go to your Realize dashboard.
Navigate to the Marketplace and click on New Campaign
Select Intent in Audience Targeting and click on Search Keyword Targeting.
Select the bundle that fits your campaign objective.
Add the bundle to your campaign targeting.
Monitor performance and optimize (combine bundles with other targeting strategies for best results).
Examples of Bundles Available
Automotive - includes bundles of keywords including ‘vehicle registration’ and ‘car insurance’
Finance - includes bundles of keywords including ‘investment’, ‘stocks' and ‘tax management’
Education - includes bundles of keywords including ‘online learning' and ‘training program’
✅ If you have any questions or concerns, please contact your Account Manager, email us at support@taboola.com, or reach out via chat within Realize.