What is Mail Domain Targeting?
Mail Domain Targeting lets you reach users based on the email domains they interact with (for example, users subscribed to brand newsletters or promotional emails). By targeting specific mail domains, you can connect with high-intent audiences that are already engaged with relevant categories.
With this update, Taboola has introduced pre-built Mail Domain Bundles- curated groups of domains packaged by vertical and intent.
Benefits of Mail Domain Targeting
Time-saving- Use ready-to-go bundles instead of manually curating lists
Category-specific intent- Reach users tied to domains directly relevant to your vertical or context.
Performance boost- Layer on top of existing campaigns or run incremental tests to find pockets of performance
How to Use Mail Domain Bundles
Go to your Realize dashboard.
Navigate to the Marketplace and click on New Campaign
Select Purchase Intent in Audience Targeting and click on Mail Domain Targeting.
Select the bundle that fits your campaign objective.
Add the bundle to your campaign targeting.
Monitor performance and optimize (combine bundles with other targeting strategies for best results).
Examples of Bundles Available
Automotive: Domains like volvo.com, hyundai.com, etc.
Finance: Domains from banks, credit providers, and insurers
Lifestyle: Weddings, Travel, Winter Sports, Children’s Clothing
Retail/E-commerce: Sportswear, Beauty, Home & Garden
✅ If you have any questions or concerns, please contact your Account Manager, email us at support@taboola.com, or reach out via chat within Realize.