Effective date: July 7, 2017

This cookie policy ("Cookie Policy") of Taboola, Inc. with registered office at 1115 Broadway, 7th Floor, New York, NY 10010, USA (alone or together with other Taboola affiliates 'Taboola', 'we', 'us' or 'our'), aims to inform you about the use of cookies, and other automated means of data collection on our websites, such as www.taboola.com, Taboola.fr, and any other Taboola websites displaying this Cookie Policy (collectively, the "Sites") and on our content discovery platform widget (the “Services”), which you may see on third party websites of our publisher customers who allow us to place our content discovery platform widget on their websites in order to redistribute their own content or the content of our advertiser customers (collectively, the "Customers"). When we refer to 'cookies' in this Cookie Policy, we mean both cookies and other automated means of data collection, as defined below. By visiting the Sites and interacting with or using the Services, you expressly consent to the use of cookies as explained hereafter.

This Cookie Policy does not govern the use of the Sites, nor the processing of Personal Information (as defined in our Privacy Policy) collected on the Sites. Please read our Terms of Use  for more information about the terms governing the Sites. For more information about how we process your Personal Information on the Sites and when you make use of or interact with our Services, please consult our Privacy Policy. Please refer to the websites of our publisher Customers where we place our widget to learn more about how they may use cookies on their websites or platforms and process your Personal Information that  they may have collected.

Quick Reference

1. Cookies and Other Automated Means of Data Collection

This section provides more information about cookies and other automated means of data collection, and how they work.

Cookies

A cookie is a small text file that is placed on the browser of the hard drive of your computer (or similar device) by websites that you visit. Most websites use cookies. Cookies are typically used in order to make websites function, or function more efficiently, as well as to provide information to the owners of the particular website. Cookies make your use of the Sites and Services more enjoyable and improve the functionality of the services we provide to you.  We also use cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Services.  For more information about relevant advertisements delivered by the Services, please read about our Interest Based Advertisements.

Other Automated Means

With the prior permission from our advertiser Customers, we may place a pixel tag on their website. Pixel tags (also known as web beacons or clear GIFs) are typically transparent graphic images placed on a website. These pixels are used in combination with cookies to measure the actions of visitors to their websites that arrive through the Services. For example, we may use pixel tags to track conversions or to create a custom audience for our advertiser Customers to target on our network (i.e. retargeting).  For more information about how we may create a custom audience for our advertiser Customers to target on our network, please read about our Interest Based Advertisements.

The specific cookies that we and our service providers use on the Sites and/or when providing our Services are set forth in section 3 below.

2. What Information Do We Collect?

  • Cookies used on our Sites: The information we receive from our trusted business partners placing third-party cookies on our Sites may include, for example, information about your operating system, the webpages accessed within our Sites, the link that led you to our Sites, and the dates and times you accessed our Sites, event information (e.g. system crashes).  We may also use third parties who collect Information about Site Visitors through their own cookies, web beacons, and other technologies regarding your online activities, either on our Sites and/or other websites across the Internet, in an effort to understand your interests and deliver you advertisements that are tailored to your interests.  For more information about how we may use third parties to deliver you advertisements that are tailored to your interests, please read about our Third Party Online Advertising
  • Cookies used through Services: The information that we collect via cookies may include, for example, information about your operating system, the webpages accessed within the websites of our Customers, the website that led you to our Customers' websites, the dates and times you accessed our Customers' websites or platforms, event information (e.g. system crashes), and general location information (i.e. city).

Where any of the above-mentioned information, alone or combined with other information, would constitute Personal Information under applicable laws, our Privacy Policy will apply to the processing of such information.

3. What Cookies Do We Use and Why?

  • We use the information collected via third party cookies on the Sites to remember your information to prevent you from having to re-enter it during your next visit to our Sites, to see how you visit various sections of the Sites, to monitor how many visitors we have on our Sites and which webpages have been viewed, and to improve and manage the Sites.  We may use third parties to track and/or analyze your activity on the Sites, or to deliver you advertisements that are tailored to your interests.  To find out more about how these third parties may collect information about you and deliver you advertisements that are tailored to your interests, please read about our Third Party Online Advertising.

For these purposes, our service providers may use the following categories of cookies on the Sites:

  • Strictly necessary cookies - These cookies are used for the sole purpose of (i) carrying out a transmission of a communication over an electronic communications network, or (ii) to allow the provider of an information society service to provide such service as explicitly requested by you.
  • Performance (analytic) cookies - These cookies collect information about how visitors use the Site, such as which pages visitors go to most often and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. These type of cookies are only used to improve how the Site works.
  • Advertising (targeting) cookies - These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. They are usually placed by advertising networks with our permission.
  • We use the information collected via cookies on the websites of our Customers (i.e. where we offer our Services) to make your use of the Services more enjoyable, to improve the functionality of the Services, and tailor the content and information that we may send or display to you.  For more information about relevant advertisements delivered by the Services, please read about our Interest Based Advertisements.

For these purposes, we may use the following categories of cookies:

  • Strictly necessary cookies - These cookies are used for the sole purpose of (i) carrying out a transmission of a communication over an electronic communications network, or (ii) to allow the provider of an information society service to provide such service as explicitly requested by you.
  • Functionality cookies - These cookies allow the Site to remember choices you make (such as your user name, language, or region you are in) and provide enhanced, more personal features, to improve your web experience.
  • Performance (analytic) cookies - These cookies collect information about how visitors use the Site, such as which pages visitors go to most often and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. These type of cookies are only used to improve how the Site works.
  • Advertising (targeting) cookies - These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

To determine whether a cookie is a 'first' or 'third-party' cookie, the domain placing the cookie must be considered. First-party cookies are those cookies set by a website that is being visited by the user at the time, e.g. cookies placed by www.taboola.com. Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website this would be a third-party cookie.

Session cookies allow website operators to link your actions during a browser session. A browser session starts when you open the Internet browser window, and finishes when you close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted. Persistent cookies on the other hand are cookies which remain on your device for the period of time specified in the cookie. We use both session and persistent cookies.

You can find more information about the individual cookies used on the Site and for our Services, and the specific purposes for which these cookies are used, in the overview below:

Cookies used on our Sites

On our Sites, the following third party cookies are used. These cookies include the following:

THIRD-PARTY COOKIES

Cookie category

Name of third party

Cookie name

Purpose

Advertising (targeting) Cookies

DoubleClick (Google)

_ar_v4

This cookie is associated with the DoubleClick advertising service from Google. Helps with tracking conversion rates for ads.

 

Strictly Necessary Cookies

Google Tag Manager

_dc_gtm_UA-10009552-10

This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. 

 

Performance (analytic) cookies

Google Analytics

_ga

This cookie is used to distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session, and campaign data for the Sites’ analytics reports.

Performance (analytic) cookies

Google Universal Analytics

_gat

This cookie is used to throttle the request rate - limiting the collection of data on high traffic sites. 

Performance (analytic) cookies

Marketo

_mkto_trk

This tracking cookie allows a website to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness.

First party cookies are only used on our Sites in connection with our Services, which may appear on certain pages of our Sites. For more information about the cookies used through our Services please see below.

Cookies used through our Services

The cookies Taboola places on the websites of our customers which make use of our Services, are as follows:

First Party Cookies

Cookie category

Cookie name

Purpose

Strictly Necessary cookies

taboola_session_id

This cookie creates an interim session ID used as an in-session user ID

taboola_fp_td_user_id

This cookie gives a user who interacts with our Widget a User ID that indicates that this user clicked on an item of sponsored content or advertisement in Taboola’s Widget.

t_pid

 

This cookie creates a User ID for private domain publishers.

t_gid

This cookie gives a user who interacts with our Widget a User ID allowing us to target advertisements and content to this specific user ID.

taboola_nr_td_user_id

 

This cookie creates a User ID for our Customers who use  our Newsroom functionality.

JSESSIONID

 

This cookie tracks the last front-end server that responded to a user

DNT

This cookie keeps track of which users whom interact with our Service have asked us not to track them.

Performance (analytic) cookies

 

taboola_wv

This cookie keeps track of which organic video item a user has already clicked on, so that the user does not keep seeing the same piece of content.

taboola_svwv

This cookie keeps track of which sponsored content item or advertisement a user has already clicked on, so that the user does not keep seeing the same piece of content.

taboola_wt

This cookie keeps track of which organic article item a user has already clicked on, so that the user does not keep seeing the same piece of content.

taboola_ntwv

This cookie keeps track of which Taboola in-network item a user has already clicked on so that the user does not keep seeing the same piece of content.

taboola_rii

This cookie keeps track of which organic  item a user has already viewed (visible event), so that the user does not keep seeing the same piece of content.

taboola_svrii

This cookie keeps track of which sponsored content item or advertisement a user has already viewed (visible event), so that the user does not keep seeing the same piece of content.

taboola_ntrii

This cookie keeps track of which Taboola in-network item a user has already viewed on (visible event) so that the user does not keep seeing the same piece of content.

taboola_navrii

 

This cookie keeps track of which native content item a user has already viewed (visible event) so that the user does not keep seeing the same piece of content.

taboola_navwv

 

This cookie keeps track of which native content item a user has already clicked on so that the user does not keep seeing the same piece of content.

taboola_ucc

 

This cookie keeps track of whether a user clicked on a particular campaign.

taboola_svfcd

This cookie keeps track of the syndicators that a user saw on a particular day so that the same syndicators will not all be shown all the time (daily cap).

taboola_svfcm

This cookie keep track of the syndicators that the user saw in a particular month so that the same syndicators will not be shown all the time (monthly cap)

Functionality cookies

taboola_select

This cookie keeps track of which user performed an action in the “Taboola Select” feature.

taboola_usg

 

This cookie keeps track of user segmentation.

taboola_mk

This cookie keeps track of whether a user sets a “mark” event for retarget campaigns of that type.

taboola_upci

 

This cookie keeps track of personalization history.

taboola_uppc

This cookie keeps track of personalization history.

4. How To Manage Cookies

Cookies used on our Sites: If you do not want our trusted business partners to place cookies on your device when browsing our Sites, you can adjust your browser settings to manage or reject cookies, or to notify you when a cookie is being placed in your Internet browser software. These settings are usually found in the 'Options' or 'Preferences' menu of your Internet browser. For more information on how to change your browser settings, click on the Help section of your Internet browser. Modern Internet browsers also allow you to see what cookies are currently stored on your device and selectively delete them as you wish.

Cookies used through our Services: If you do not want us to place cookies on your device when you interact with or use our Services in order to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Services, you can either adjust your browser settings (as explained above), or click on the Opt-Out button below.   By opting out you give us permission to clear all the cookies we previously stored regarding your account and to set a new cookie that tells us that we should no longer track you. If you clear all cookies from your browser after you opt out, you will also be clearing the cookie that tells you that you have opted out so you will need to re-enroll in our opt-out.  Opting out only means that you we will no longer deliver targeted content or ads to you, it does not mean that you will no longer see our Services or ads.

You are currently: Opted In Opt in You have Opted in to tracking, Taboola will serve you personalized recommendation based on your history. You have Opted out of tracking, Taboola will no longer collect personal information about you.

5. Changes and Updates

We may update this Cookie Policy from time to time. We encourage you to periodically review this Cookie Policy to stay informed about our use of cookies, the information we collect via cookies, and any updates in relation thereto.

We will post any changes to this Cookie Policy on our Site. If we make any changes to this Cookie Policy that significantly impact the way we use cookies, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site.

Your continued use of the Site and the Services constitutes your agreement to this Cookie Policy and any updates.

6. Contact Us

If you have questions about this Cookie Policy, you may contact us at support@taboola.com.