Include the following health warning disclosures on the landing page (in Spanish):

Target individuals under the age of 18.

Feature individuals under the age of 18 who are drinking alcohol.

Comply with the ABAC Responsible Alcohol Marketing Code

Include the following disclosure on the landing page: “Avoid excessive alcohol consumption.”

Driving

Olympics or competitive sports

Success

Sexuality

Depict consumption of alcohol.

Urge individuals to purchase or consume alcoholic products.

Include this disclosure on the landing page: "l'abus d'alcool est dangereux pour la santé."

Target publishers that can reasonably be expected to have readership of at least 70% of adults 18 years of age and older

Include an age-gate for branded sites where a user inputs age or date of birth, and is blocked in the event that the user indicates an age under 18.

Limit descriptions of the product to details about the product’s qualities.

Target individuals under the age of 18.

Offer alcoholic products for free.

Encourage excessive consumption or criticize sobriety.

Involve consumption of alcohol in conjunction with operation of motor vehicles or any machinery.

Appeal to minors or contain minors

Use the amount of alcohol in the beverage as a selling point (for example: "This drink has a low percentage of alcohol, so you can avoid being excessively drunk," "This drink is quite alcoholic and you'll only need one or two to get drunk.")

Promote responsible alcohol consumption.

Speak negatively about abstaining from drinking.

Feature individuals under the age of 18 drinking.

Show athletes drinking or promoting alcohol.

State that the product will contribute to social, sexual, or intellectual success.

Use high alcohol content as a selling point.

Target people under the age of 18.

Depict consumption of alcohol.

Contain any incentives that encourage people to purchase or consume the product.

Encourage excessive, uncontrolled, and hence harmful consumption of alcoholic beverages.

Stress high alcoholic strength as being the principal feature of a beverage.

Depict sobriety and abstemiousness as negative values.

Induce the public to disregard different drinking styles associated with the specific features of individual beverages and the personal conditions of consumers.

Induce the public to believe that the consumption of alcoholic beverages promotes clear thinking and enhances physical and sexual performance, or that the failure to consume alcohol implies physical, mental or social inferiority.

Associate the consumption of alcoholic beverages with the driving of motorised vehicles.

Make direct use signs, symbols, drawings, fictitious characters or real people of primary appeal to minors, that may arouse the direct interest of minors.

Target or refer to minors, even only indirectly, or depict minors or people who clearly appear to be minors, consuming alcohol.

Depict an unhealthy attachment or addiction to alcohol, or generally lead people to believe that resorting to alcohol can solve personal problems

Include a warning to minors such as ‘you can drink after you are 20 years old’ or ‘minors’ drinking is prohibited by law’.

Include a warning for pregnant women and nursing mothers (that alcohol may have a harmful influence on their embryos or babies).

Include a warning regarding alcohol consumption and health (for example: “Be aware not to drink excessively” or “Drink moderately.”).

Include a warning to prevent underage consumption of alcohol (for example: “Underage drinking is prohibited by law” or “Drinking is after you turn twenty years old.”).

Appeal or target people under 20 years of age.

Be featured on sites where the majority of users are under the age of 20.

Feature people under the age of 20 in the creatives and content of the campaign.

Encourage drinking while exercising or bathing.

Feature consumption of alcohol in relation to any dangerous activities.

Include pregnant celebrities in campaigns.

Show alcohol consumption in conjunction with the operation of a vehicle of any kind, the operation of machinery or the performance of any task requiring alertness or dexterity

Target individuals under the age of 18.

Encourage excessive alcohol consumption or suggest that drinking can help overcome boredom, loneliness or other problems.

Exploit those who are especially vulnerable because of age, inexperience or any physical, mental or social incapacity.

Depict alcohol consumption based on a dare or impute any failing to those who do not accept the challenge of a particular drink.

Emphasize the stimulant, sedative or tranquilizing effects of any drink.

Give the general impression that a drink is being recommended mainly for its intoxicating effect or that drinking is necessary for social success or acceptance.

Suggest that any alcoholic drink has therapeutic qualities or can enhance mental, physical or sexual capabilities, popularity, attractiveness, masculinity, femininity, personal relationships, social success, or sporting achievements.

Present drinks as preferable because of their high alcohol content or intoxicating effect.

Associate drinking with operating machinery, driving, performing any activity relating to water or heights, or any other occupation that requires concentration to be performed safely.

Suggest that people who drink are brave, tough or daring for doing so

Be authorized by the Mexico Secretary of Health, through the Federal Commission for the Protection Against Sanitary Risks.

Be aimed at individuals under the age of 18 or associated with activities of individuals under the age of 25.

Promote excessive consumption.

Portray success, prestige, fame, leisure, tranquility, or joy.

Attribute nutritional, sedating, or stimulating qualities to the product.

Associate consumption with sporting, civic, or religious activities.

Promote the product through contests or sweepstakes.

Include feature individuals drinking or holding alcohol.

Promote any alcohol that is free of charge.

Encourage underage drinking or be appealing to individuals under the age of 18.

Encourage excessive consumption of alcohol.

Target publishers where readers are of legal drinking age.

Emphasize the stimulant, sedative, or tranquilizing effects of any drink or encourage over-indulgence and excessive consumption.

Promote irresponsible consumption.

Associate consumption with enhanced physical performance, social success, or health.

Must only present information and make representations directly related to the product and its qualities and characteristics.

Only target sites where the audience is over the age of 18.

Target individuals under the age of 18.

Contain images or audio that depict or encourage alcohol consumption.

Contain corporate images used in an unclear manner.

Compare or compete against other brands.

Suggest that alcohol consumption leads to sexual attractiveness, life success, or health benefits.

Contain any celebrities.

Contain any images of workers or employees.

Contain any images of models dressed or behaving in any manner that is insensitive or inappropriate according to traditional cultural standards.

Only target sites where at least 75% of the audience is reasonably expected to be 18 years or older.

Target individuals under the age of 18.

Feature individuals under the age of 25.

Show alcohol being consumed in the workplace or while operating machinery, driving, or engaging in watersports.

Associate alcohol with sexual or social success.

Include an age gate (no individual under the age of 21 may access the site) on the landing page.

Include alcohol-related disclosure requirements (ex: "drink responsibly").

Target individuals under the age of 21.

Only make product claims from this list of effects.

Conform to the Yakujihoo process. *All the campaigns for Health or Beauty categories will be reviewed by YakujihooDotCom (YDC).

Mention that the product has been tested/included in studies but cannot include the data or results of those tests/studies.

Include the following statement prior to purchase: "This product can penetrate only to stratum corneum" or "角質層まで浸透する"

Include the following statement prior to purchase: "This product can treat only the wrinkles caused by dryness" or "乾燥による小ジワを目立たなくする。"

Make exaggerated claims or guarantees about any aspect of the product, including its effects or performance.

Use any individual endorsements of the product (this includes physician endorsement).

Be authorized by the Mexico Secretary of Health, through the Federal Commission for the Protection Against Sanitary Risks.

Be pre-approved by Taboola.

Comply with all other policies.

Target only users over the age of 18.

Hemp-derived CBD products only.

List the ingredients of the product, directions for use and recommended dosage on the landing page.

Contain less than 0.2% THC.

Include the following disclaimers on the landing page:

Use images of marijuana/hemp leaves on the landing page.

Promote ingestible CBD’s if the promotion is approved by the German Federal Office of Consumer Protection and Food Safety (BVL) as a “Novel Food”.

Make misleading or deceptive claims.

Make or infer in writing medical or health benefit claims with regard to CBD (such as “treat, cure, heal, etc.”).

Images marijuana/hemp leaves in the thumbnails.

Lead to selling of non-CBD cannabis based products (such as Marijuana).

Be pre-approved by Taboola.

Comply with all other policies.

Only target users over the age of 18.

Only be Hemp-derived CBD products.

Contain less than 0.2% THC.

Include these disclaimers:

Promote indigestible CBD products/services (valid until March 31, 2021, when new regulations take place)

Use images of marijuana/hemp leaves

Make misleading or deceptive claims.

Make or infer in writing medical or health benefit claims with regard to CBD (such as “treat, cure, heal, etc.”)

Use pictures of Marijuana/Hemp leaves on the thumbnail.

Lead to selling of non-CBD cannabis based products (such as Marijuana).

Be pre-approved by Taboola.

Only target users over the age of 21.

Only advertise hemp derived CBD products.

List the ingredients of the product on the landing page.

Have less than 0.3 percent THC.

Have the following disclaimer "These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease".

Have a footer with the full contact information of the company on the landing page (including: email, address and phone number).

Promote ingestible hemp derived products.

Make any medical or health benefit claims.

Drive to selling of non-CBD cannabis based products (such as Marijuana) or other prohibited products

Include images of hemp/marijuana leaves or plants in the thumbnails.

Be registered as an Exchange Service Provider by the Financial Services Agency of Japan (FSA) under the Payment Services Act (PSA)

Provide necessary disclosures in order to convey the potential risk when trading cryptocurrency (e.g. “This information is not an offer to buy, sell, or hold any cryptocurrency. Individuals who may copy within the CopyTrader Program are not deemed investment advisors and their performances in the past are not indicative of future results. All investment and copy trading carries risk and you should do your due diligence before investing.")

Be a licensed provider through FinCEN as a Money Services Business (MSB) or have received a Money Transmitter License (MTL) in the State where it is doing business/advertising to consumers or the Securities and Exchange Commission as a broker-dealer, exchange, or alternative trading system.

Include a warning display "18禁"

Feature an age gate on the landing page that verifies that a user is over 18.

Be advertising medical practices, dental practices, hospitals, clinics

Pre-approved by Taboola

Use an age gate (19+) with a 'sign-in' requirement, all adult themed cartoons within the webtoon library

Promote campaigns for multiple types of webtoons (which may include adult themed ones) only.

Contain sexual/adult content and images in the creatives (thumbnail+title), or LP

Promote adult themed webtoons

Be licensed with the Media Development Authority

Company name

Address

Tax identification number

Financial Total Cost (CFT)

Applicable annual interest rate

Repayment system (French or German) applicable to cancellation of capital and interests

Number, amount, and periods of payment

Security deposit, if any

Extra charges and additional insurance required, if any.

Be licensed through the FMA

Be authorized by the Banque Nationale de Belgique (BNB) and the FSMA

Be registered with proper local authorities.

Use factual information that is easily accessible and communicated in a clear language that is easily understood by consumers.

Make consumers aware of the relationship to the actual creditor (in cases where the marketing is not by the direct creditor), including informing if they solely cooperate with one or more creditors or if they are independent brokers

Present the following standard information clearly, concisely and always with a representative example.

Be misleading in any way even if it is factual

Be registered through https://www.orias.fr/welcome

Be registered through Bundesbank

Be licensed through Securities and Exchange Board of India (SEBI) and appear in a license lookup on https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognised=yes

Promote a specific accountant

Be registered through Banca D'Italia

Display a valid registration number on the website (for example companies that promote real estate, banks, securities, loan companies, forex, binary options, investment advisory businesses, businesses that offer credit cards, and account opening agency services)

Black Market Financing

Credit Card Cash-Back Services

Be pre-approved from legal/content policy prior to running.

Be registered with CSSF

Be registered with Autoriteit Financielle Markten

Contain clear price information, and any discounts, bonuses and other advantages should not feature more prominently than the information about price.

Terms and conditions need to be communicated clearly on the landing page (not through links) and using a representative example.

Use advantages and enticements but they must not be given a more prominent exposure than the mandatory information.

Be registered under Banco de Portugal

Display a valid license/registration number on the landing page

Include the name or the registered title of the licensed financial services provider.

Include terms of the credit on the landing page

Loans from banks or other financial institutions

Licensed pawnbrokers

Advertisers lending money to accredited investors for securities

Be registered through Banco de España/Autoridad Macroprudencial

Be clear, objective and balanced.

Terms and conditions need to be communicated clearly on the landing page (not through links) and using a representative example.

Be stated in the marketing in at least as prominent a manner as other interest rates

Be in the ad and not simply referred or linked to elsewhere

Be presented as a care-free solution to financial problems or in any way mislead the consumer about the financial consequences of it.

Emphasise the possibility of getting loans quickly.

Be in smaller text than the other information

Be registered with FINMA

Be licensed with the OCC and insured by the FDIC

Promote foreign banks if they are licensed with the appropriate authorities (see above) to do business in the US

Use and link to a disclaimer based on IRS Circular 230

Only target Utah and Nevada

Confirm with an authorised company representative that

Claim their employees are certified by the IRS unless they are properly certified

Target Vermont or states other than those mentioned above

Provide a valid license

Promote only

Provide a local license

Provide a valid license for the target Australian State or Territory

Only advertise the following content/products:

Provide a valid license from the Austrian Government

Only advertise the following content/products

Provide a valid license and registration in Belgium

Only advertise the following content/products

Promote a state-run entity

Only advertise the following content/products

Provide a valid state license

Only advertise the following content/products

Provide a valid license from Colijuegos

Only advertise the following content/products:

Provide a valid license from the Croatian Ministry of Finance

Only advertise the following content/products

Provide a valid state license for the target state

Only advertise the following content/products

Provide a license from the Danish Gambling Authority and be advertising only from the following content/products

Provide a valid state license

Only advertise the following:

Provide a valid license from the French authorities

Advertiser must operate “.fr” domain

Contain a responsible gambling message on the landing page

Provide a valid license and permit from the German authorities

Only advertise the following:

Advertise games of chance (for example raffles)

Provide a valid license from the Greek authorities

Only advertise the following:

Provide a valid state license

Only advertise the following:

Advertise the following:

Provide a valid license from Hungarian Gambling Authority or State Tax Authority

Only advertise the following

Provide valid government registration

Only advertise the following:

Only advertise the following without a gambling license:

Advertise other forms of online gambling and lotteries even on websites featuring rummy-related content or fantasy sports

Promote poker products and services in Sikkim, Nagaland, Gujarat, Assam, Odisha and Telangana.

Promote products/services registered with the Revenue Commissioners and provide a valid license

Only advertise the following:

Provide a valid state license

Only advertise the following

Promote products/services authorized by the AASA and provide a valid operating license number

Only advertise the following:

Offer bonuses or incentives

Only advertise organizer announcements for the following government-controlled sports events:

Lotteries permitted provided advertiser holds a valid state license

Advertise actual gambling on sports events

Advertise Mahjong

Provide a license from the National authority

Indicate the addictive nature of gambling

Notify players to play responsibly

Prohibit the participation of minors in gambling activities with an 18+ disclaimer

Provide a state license

Or promote a state-run entity

Only advertise the following:

Promote:

Promote a state-run entity

Only advertise the following:

Promote products and services that are registered with Secretaría de Gobernación and provides a copy of this registration

Provide a valid license number

Only advertise the following:

Promote

Provide a valid state license

Only advertise the following

Provide a valid state license

Only advertise the following content/products:

Provide a valid state license

Only advertise the following content/products:

Provide a valid state license

Promote one of the following:

Provide a valid state license

Only advertise the following content/products:

Promote a state-run entity

Only advertise the following content/products:

Advertise the following content/products:

Provide a valid state license

Only advertise the following content/products:

Provide a valid state license

Only advertise the following content/products:

Only promote national and state-run lotteries and prize draws

Disclose the following

Advertise

Be registered and provide a valid license

Only advertise the following content/products:

Promote a state-run lottery

Provide a valid state license

Only advertise the following content/products:

Provide a valid authorization certificate

Only advertise the following content/products:

Provide a valid license and be registered

Only advertise the following content/products:

Provide a valid license and be registered

Only advertise the following content/products:

Promote a state-run lottery

Provide a valid state license

Only advertise the following content/products:

Promote state-run entities

Only advertise the following content/products:

Promote:

Promote products/services that are registered and provide a valid license

Only advertise the following content/products:

Promote products/services licensed by the Uganda National Lotteries and Gaming Regulation Board.

Prohibit the participation of minors in gambling activities (include an over 18 disclaimer).

Include this warning statement: “Betting is addictive and can be psychologically harmful”.

Make misleading or false claims.

Have a business name or slogan which is misleading or false.

Target minors.

Only promote state-run lotteries

Promote physical casinos

Provide proof of registration

Only advertise the following content/products:

Provide a valid state license and targeting the following states

Promote state-run lotteries

Clearly state the symptom for which the product is used

Mention dosage

Include the official product name

List the active ingredients

Include the disclosure: “Duda consulte a su médico y / o farmacéutico.”

Promote devices that will be used directly by patients (may not promote devices that will be used by medical professionals)

Be pre-approved by Taboola

Promote:

Be registered on this ANVISA registration list if not they must provide proof of registration

Be registered at the “Junta Comercial do Estado” (State Trading Board)

Be registered (check here) and cannot promote prescription drugs in their creatives or on landing pages.

Include ANVISA registration on landing page, unless the product qualifies for an exemption

Disclose risks of using the product, if applicable, to consumers’ safety and health, with proper and complete advice (advertisers must keep on file and provide upon Taboola’s request all factual, technical and scientific data that supports any advertising messages).

Promise reward to those who have no success after use of the product

Indicate directly or indirectly, that the product has any therapeutic action

Present any product as an exercise replacement

Present any product as a meal replacement

Claim weight loss of more than 1kg a week for a month or more without dieting or exercise

Claim healing, curative or drug-related properties

Suggest the presence of unauthorized or prohibited substances

Suggest that food is unable to provide all the necessary components and vitamins for one's health

Suggest benefits from consumption of product such as better social status or better performance

Compare supplements with conventional food

Suggest supplements are natural

Offer any award, participation in contests or similar methods to encourage consumers to use medication.

Promote:

Include Only:

Advertise if they're accredited by the National Association of Boards of Pharmacy (NABP). Please have the client send the type of accreditation for legal/policy approval.

Make comparative claims

Make any health claims

Mention or even hint at the product’s use or the disease/illness it seeks to remedy.

Submit below documentation prior to running:

Submit registration with State Food and Drug Administration (SFDA) of China prior to running

Provide proof of pre-approval to legal/policy from competent administrative authorities

Include disclaimer: “This product is not a substitute for pharmaceuticals.”

Mention prescription drugs in creatives or on landing pages

Promote prescription collection or delivery services

Include endorsements from medical institutions or medical practitioners.

Surrogacy (for example companies that match surrogate mothers with parents, the sale/purchase of sperm, ova, fertilised eggs or embryos)

Prenatal (pre-birth) gender determination (for example prenatal sex screening, sex-determination clinics)

Drugs and drug withdrawal treatments (for example prescription drugs, poisons for medical use, and drugs specifically supplied to the army, special-purpose drugs such as anesthetics, psychotropic drugs, toxic drugs and radioactive drugs)

Only give testimonials based on valid scientific evidence and not give personal opinions

Discourage essential treatments. This includes any claims like 'what your doctor will not tell you'

Confuse consumers by using unfamiliar scientific words for common conditions

Invite consumers to diagnose their minor ailments must not make claims that might lead to a mistaken diagnosis. This includes 'hidden signs you might have cancer'

Falsely claim that a product or practice is able to cure illness, dysfunction or malformations. There are very few cases in which the discussion of serious illnesses can be acceptable (e.g: accompanying the skin dryness commonly associated with chemotherapy) but apart from very specific instances, these claims should focus exclusively on self-limiting illnesses (illnesses that are commonly resolved without a medical intervention: cold, lack of sleep, low energy).

Mention the items in here listed as 'Conditions for which suitably qualified medical advice should be sought'

Provide information about the product manufacturer

Submit license prior to running

Advise consultation with a doctor or pharmacist for example "Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage oder fragen Sie Ihren Arzt oder Apotheker")

Use any testimonials of medical professionals or academics.

Promote

Guarantee results from long term use (for example“If you take our vitamin for three years, you will become happier and healthier.”)

Use expert testimonials, opinions or advice

Recommend any products

Promote a specific doctor or medical practitioner

Use any testimonials of medical professionals or academics.

Promote

Be distributed:

Prescription Medicines

Discourage essential treatments. This includes any claims like 'what your doctor will not tell you'

Confuse consumers by using unfamiliar scientific words for common conditions.

Invite consumers to diagnose their minor ailments must not make claims that might lead to a mistaken diagnosis. This includes 'hidden signs you might have cancer'

Falsely claim that a product or practice is able to cure illness, dysfunction or malformations. There are very few cases in which the discussion of serious illnesses can be acceptable (e.g: accompanying the skin dryness commonly associated with chemotherapy) but apart from very specific instances, these claims should focus exclusively on self-limiting illnesses (illnesses that are commonly resolved without a medical intervention: cold, lack of sleep, low energy)

Mention any of the items listed as 'requiring medical attention' in this list: https://www.asa.org.uk/asset/A2A01BF3-6F72-4216-B4AFC73344C4AF55/

Suggest that any product is safe or effective merely because it is "natural" or that it is generally safer because it omits an ingredient in common use.

Present a description or detailed representation of a case history that might lead to erroneous self-diagnosis.

Suggest that the efficacy of the medicine is devoid of side effects or that its safety or efficacy profiles are due to the fact that it is a natural substance

Claim that the efficacy of the medicine or treatment is equal to or better than others

Suggest that a medical consultation or surgical procedure is unnecessary or lead consumers to make an incorrect self-diagnosis

Exclusively or principally address children or lead minors to use the product without appropriate adult supervision

Make use of recommendations by scientists, health professionals or persons well-known to the public, or refer to the fact that the medicinal product has been approved for sale, or improperly or misleadingly report certificates of recovery

Compare the medicinal product with a foodstuff, cosmetic or other consumer product

Suggest that the medicinal or the curative treatment can improve normal good health, or that avoiding a certain product or treatment can be harmful, unless the message refers to vaccination campaigns

Use improper, misleading or frightening depictions of changes in the human body caused by disease or injury, or due to the effects of the medicinal product

Be genuine and must include disclaimers such as “this is an individual experience and not for everyone”

Be general and not for a specific product or service when using professional sources (examples: doctors or specialists)

Choose from this list of effects when making product claims.

Conform to the Yakujihoo process

Mention the fact that the product has been tested/included in studies

Mention the importance of exercise.

Include user information such as BMI, caloric intake and level of exercise during diet period (Example: BMI=25-30, 2000 kcal intake per day, 9000 steps exercise per day).

Promote

Make exaggerated claims or guarantees about any aspect of the product, including its effects or performance

Include supporting data (studies) since the efficacy of the product cannot be mentioned

Contain any individual endorsement of the product (this includes physician endorsement)

Make the claim that the product will cause weight loss of 5-6 kgs or more in six months

Include testimonials unless the effect applies to all users.

Be pre-approved by the Medical Doctors Association, the Dental Association, and the Association of Oriental Medicine

Be pre-approved by the Association of Medical Devices

Be reviewed by the Korea Pharmaceutical Manufacturers Association

Be pre-approved by the Health Food Association

Submit registration (with Cofepris) to legal/policy prior to running.

Have prior authorization from the Mexico Secretary of Health, through the Federal Commission for the Protection Against Sanitary Risks

Promote prescription drugs or over-the-counter medicines on the landing page.

Diet and nutrition

Submit registration with the Ministry of Health to legal/policy prior to running.

List all active ingredients in the product

Be accompanied by a warning that the supplement is not a medicine.

(1) be at least five seconds long and

(2) occupy at least seven percent (7%) of the frame

Refer to diseases

Mislead about the necessity of visiting a doctor

Suggest that the supplement is a medicine;

Suggest that the supplement possesses healing properties;

Claim that the supplement can cure a condition, but it may suggest the supplement can improve the condition, if true

Suggest that the supplement replaces the need for healthy nutrition

Include testimonials or any stories of first- or third-person experiences with the product in the advertorial text

Use any research study that is required for the product’s state registration to support claims that the supplement is better than others

Use a research study to directly recommend the supplement

Contain any supplements with deer antler derivatives as an ingredient

Abortion

Medical services

Medical device

Drugs

Display Health Sciences Authority permit number on the landing page

State medicine’s intended use on the landing page

Make exaggerated claims (for example “the only”, “longest lasting”, “works the fastest”)

Make comparative claims

Offer free samples

Medical devices

Drugs

Support claims of preventive or therapeutic effects with scientific evidence

Weight loss medical procedures

Emergency contraception (for example morning-after pill)

HIV test kits

Guarantee relief or healing

Claim that the product is a substitute for:

Use any testimonials

Suggest that use or consumption of the product enhances physical, psychological, sexual or sporting performance

Make claims about preventive or therapeutic effects that are not supported by sufficient technical or scientific evidence

Use the term “natural”́ as a characteristic related to preventative or therapeutic purposes (“Natural Pain Relief!”)

Claim medicinal properties

Promise specific results (for example "You will lose one pound every week just from taking this supplement.”)

Use any testimonials or endorsements

Make health claims

Make any comparative claims

Pharmaceutical/medicinal products (includes dietary food for medicinal purposes, infant formula for medicinal purposes, licensed traditional herbal products, homeopathic medicinal products, medical devices)

Examples: Dietary food for medicinal purposes, infant formula for medicinal purposes, licensed traditional herbal products, homeopathic medicinal products, medical device

Make health claims

Make any comparative claims

Paternity tests

Objective information on the drug

Teasers for the drug or company

Generate a lead to purchase prescription drugs

Make any claims about a drug (for example “If you have a migraine, take this and it will go away”)

Canadian online pharmacies

Be licensed by the proper financial authority

Be authorization of the Argentine Securities Commission (ASC)

Include a statement of the risks associated with the product

Hold an Australian Financial Services Licence (AFSL)

Be registered with the Financial Market Authority (FMA) and can be checked here.

Be registered with the FSMA and an be checked here

Be licensed by the proper financial authority

Be registered with the Central Bank of Brazil

Be licensed by the proper financial authority

Be licensed by the proper financial authority

Be registered with the FSA (Finanstilsynet) and can be checked here.

Be licensed by the AMF Autorité des marchés financiers. Authorized providers are listed on www.regafi.fr and www.orias.fr

Be registered to do business in Germany with the German Federal Financial Supervisory Authority (Bundesanstalt für Finanzdienstleistungsaufsicht, “BaFin”)

Be licensed to operate in Hong Kong

Be clear, fair, and present a balanced picture of the investment opportunity with adequate disclosures

Contain all necessary warnings to inform consumers of potential risk

Disclose the name and contact information of the company/investor

Be fair, accurate, and relevant when comparing performance figures of different companies

When giving performance information, report it accurately with corresponding sources and dates

Be false, biased, misleading or deceptive

Contain words or phrases that may give investors the impression that they cannot lose money or that profits are guaranteed, unless the scheme has a guarantee feature.

Contain language, artwork, or graphics that are inaccurate or inconsistent with the offering in the ad

Give a negative representation of any competitor

Be licensed through Securities and Exchange Board of India (SEBI) and appear in a license lookup on https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognised=yes

Promote security and shareholdings are allowed in India as you do hold the shares

Binary

Forex

CFD

Be authorized by CONSOB (Commissione Nazionale per le Società e la Borsa) or by the EEA, can be checked here http://www.consob.it/web/consob-and-its-activities/investment-firms

Promote ebooks/guides for investment advice

Be registered with the Ministry of Economy, Trade and Industry.

Display a valid registration number on the website.

Be pre-approved by the Korea Financial Investment Association (KOFIA)

Include a certification number and validation period

Be pre-approved by legal/content policy

Be licensed by CSSF, can be checked here https://searchentities.apps.cssf.lu/search-entities/search?lng=en

Be licensed by the proper financial authority

Hold an Autoriteit Financielle Markten AFM license or a permit under the EU derivative. Can be checked here https://www.afm.nl/en/professionals/registers

Be licensed to operate in New Zealand

Be set out in a way that allows them to be readily understood by the audience being addressed. All relevant information should be disclosed.

Make clear that any examples of past performance do not necessarily give a guide for the future performance. Examples used should not be unrepresentative unless clearly identified as such.

Be accurate and all statements and claims must be substantiated.

Keep key information legible with care taken to ensure disclosure commensurate with the importance of the information.

When using research results, identify the researcher and source references.

Use technical language and statistics provided they are relevant and used in a way readily understood by consumers without specialist knowledge.

Portray unrealistic or exaggerated financial expectations or outcomes.

State or imply that investments are safe or free from risk.

Claim or imply endorsement by any government agency, professional body or independent agency unless there is prior consent and the claim and endorsement are current and verifiable.

Be provide a valid license from Finanstilsynet

Be licensed by the proper financial authority

Be registered by the Polish Financial Supervision Authority (KNF)

Be registered by an EU member country

Be authorized by Comissão do Mercado de Valores Mobiliários (CMVM), see link https://www.cmvm.pt/pt/Pages/home.aspx

Display a valid license/registration number on the landing page

Include the name or the registered title of the licensed financial services provider.

Include the name of the issuer

Be accredited / licensed by the Central Bank of Russia

Be a member of a self-regulated organization of forex-dealers

Display a valid license and registration number of the forex-dealer on the landing page.

Include the name or the registered title of the licensed financial services provider.

Contain a warning stating that “agreements and/or financial instruments offered (by a forex-dealer) are of high risk and may result in loss of funds in full and that one shall assess all risks before entering into any transactions”

Financial spread betting including

Provide a fair and balanced view of the capital markets products to which it relate

Present information in a clear manner, regardless of whether such information is in text or otherwise

Present visual advertising in a clearly legible manner

Contain the following statement: “This advertisement has not been reviewed by the Monetary Authority of Singapore”

Be approved by the senior management of a holder of a capital markets services license, an agent appointed by all the members of the senior management or by a committee appointed for this purpose, prior to its dissemination or publication.

Be at least 10‑point Times New Roman or any other standard font type that is visually equivalent to that font size

Be smaller than 20-point

Be licensed in South Africa only licensed platforms may promote binary/forex trading services, products or "advice."

Be licensed by the Financial Advisory and Intermediary Services (FAIS): https://www.fsca.co.za/Regulated%20Entities/Pages/FAIS-Verifications.aspx

Be registered with the Comisión Nacional Del Mercado De Valores (CNMV)

Be regulated by Finansinspektionen (FI), usually EEA regulations are accepted. Can be checked here https://www.fi.se/

Be regulated by Swiss Financial Market Supervisory Authority (FINMA). Can be checked here https://www.finma.ch/de/finma-public/bewilligte-institute-personen-und-produkte/

Have a special permit and license from the relevant authority. For any advertisement of derivatives by a securities firm and for any advertisement of futures trading by futures firms, a prior report (with the details of the advertisement) needs to be filed with the futures association and securities association in Taiwan, as applicable. The reported advertisement is valid and can be used for one year.

Disclose if interest rates, fees, rewards and risks are involved

Be expressed in plain Chinese

Disclose the name of the financial service enterprise that is advertising

Be one of the following financial services:

Use any falsehood, deception, concealment, or other conduct which may mislead others

Exaggerate their performance

Mislead consumers to believe that the authority has provided guarantees for the financial products or services

Pre-advertise or pre-promote financial products or services that have not yet been approved by the authority.

Guarantee principal or profit;

Deliberately hide information in notes and restrictions (e,g. in small font)

Be native advertisers driving directly to their websites

Be registered to do business in the UK as a Financial Services Firm. EEA authorisation is also permissible until finalization of Brexit.

Be advertorials

Only target the US

Drive directly to the native advertiser's website or the app store

Be licensed by the SEC as an Investment Advisor or Broker-dealer

Be an affiliate advertisers

Be an advertorial

Include "Attorney Advertising" in the branding text

Include "Attorney Advertising" in the branding text

Comply with the UK Solicitors Regulation Authority (SRA)’s Code of Conduct and the Committees of Advertising Practice (CAP)'s Code for Non-Broadcast Advertising.

Include "Attorney Advertising" in the branding text (CRT Only)

State the name of the end advertiser (the law firm being advertised)

Contain inducements of any kind (for example “Make a claim with us, or inquire, and we’ll send you a new iPad." However, "No win, no fee" promotions are permitted, if the claims are true.)

Include "Attorney Advertising" in the branding text (CRT Only)

Contain the following disclosures on the landing page

Advertise only positive and pre-paid campaigns

Negative content related to politics, brands or public figures

Have permits in

Contests involving skill (examples: essay contests, photo contests, user-generated content contests) without registration

Proof of purchase promotions (in which a participant is required to make a purchase as a condition of entry) are allowed for both chance and skill-based contests. No alternative non-purchase method of entry is required.

Make all significant conditions of participation clear either on the landing page or linked from the landing page. Including:

Be limited to certain companies/goods and services

Be a separate and distinct statement/opt-in from the participant's approval of the conditions of participation

Have all conditions clearly disclosed prior to involvement (e.g. answering questions for sweepstakes) if participation in the sweepstakes is contingent on consenting to organizer/third party ads

Specify the promotion period

Specify the conditions for the offer

Specify the prize

Be registered at least four weeks prior to launch

Run without registration

Clearly list any significant terms or limitations on the landing page. Including

Make the following clear on the landing page

Be registered with the Ministry of Tourism (Ministério do Turismo), IATA and SNEA

Be registered in the Trading Board (Junta Comercial), in the Secretary of the Federal Revenue (Secretaria da Receita Federal), in the Secretary of Finance (Secretaria da Fazenda), in the Municipality (Prefeitura do Município)

Be registered with the INSS (when not in possession of CNPJ)

Be also registered with the Employer`s Union (Sindicato Patronal), at EMBRATUR

Have a membership to ABAV.

Promote Japanese tourism to casinos in other countries where the casinos are legal (note this is not Online casinos)

Promote US tourism to casinos in other US states where the casinos are legal (note this is not Online casinos

Only advertise used cars parts, if the company is registered with DETRAN

Only advertise imported cars, if they are new cars or cars that are 30 years or more years old (collector cars)

Present the speed of the vehicle as a selling point

Display vehicles off-road

Only advertise vehicle service contracts if the landing page states:

Mention state authorities, charitable non-commercial organisations and sponsors by name

Feature commercial branding or products

Mention commercial sponsors by their trademarks

Pesticides

Ethanol

Be authorized by the Ministry Of Education.

Be authorized by the MEC (Ministry of Education)

Be authorized by the Ministry Of Education.

Be authorized by the MEC (Ministry of Education)

Promote food that is exempt from registration (for example raw foods / foods in nature)

Only use products that are similar in character, and listed attributes must be relevant to the comparison.

Only make objective claims that don’t undermine the competitor’s product.

Promote infant food products/Infant Milk Formula

Include the age limit of usage of the product

Include warning about the need to consult an expert

Include the disclaimer, "Проконсультируйтесь со специалистом. Для детей с [укажите число] месяцев"

Include the disclaimer, "Не является лекарством.", if advertising biologically active additives

Claim the product is an adequate alternative for breastfeeding

Have license from Agri-food and Veterinary Authority

Only make objective claims that don’t undermine the competitor’s product.

Promote infant food and formula

Display a valid license number on the landing page.

Include the name or the registered title of the licensed financial services provider.

Be registered and must follow the procedures established on the crop protection products law: Decreto nº 4.074/2002, RDC nº 216/2006 e Portaria nº 03/1992 on ANVISA.

Moringa Oleifera

Be preapproved by Taboola.

Includes crop seeds, tree seeds, grass seeds, or aquatic shoots and cultures.