Realize now provides more transparency into which specific content is restricted by certain publishers—along with actionable steps to help you regain access. Where you may have previously been restricted without visibility, you now have the opportunity to understand the reason, make edits, and regain access.
When you update your ad to resolve flagged issues, it will automatically be re-submitted and reviewed to determine whether it can be approved for the previously restricted supply.
Overview
Realize’s Limited Supply Access feature helps you quickly identify and address supply limitations based on publisher-specific content guidelines—so you can maximize your campaign’s reach across Taboola’s inventory.
If an ad is affected by restricted access, a yellow ⚠️ exclamation mark will appear next to it. This icon only appears when access is limited due to content-related issues flagged by publishers.
What Happens When You See the ⚠️ Exclamation Mark:
Hovering over the icon reveals a tooltip. Each tooltip gives detailed insight into:
Restricted Publishers- The sites where your ad does not have access due to a policy compliance issue
Content Tags- Red label(s) that highlight the issue(s) causing the limitation (e.g., Competitor Products and Service, ‘Weight Loss Supplements’).
Description- Brief explanations of why each tag was applied (e.g., For the ‘Weight Loss Supplements’ tag, hovering over it will show: ‘Any item referring to the selling of a product intended to supplement a person’s diet by taking a pill, capsulate, tablet, powder or liquid.’).
Recommendation- Clear suggestions to resolve the issue and expand your reach (e.g., ‘Workout supplements are allowed’).
Edit Ad button- A direct link to update your content and attempt to regain access.
You can choose to update your ad to regain access to restricted publishers, or ignore the warning if those publishers aren't part of your targeting.
Each content tag is tied to a specific publisher and outlines the reason for the limitation. If you address the issue, your ad will be automatically re-submitted for review.
If approved, access to the previously limited inventory may be restored. If you don’t wish to target the restricted publishers, you can disregard the notification.
Restricted Publishers
This section details the publisher categories and specific sites where your ad may be blocked due to content issues.
Restricted Publishers | Restricted Publisher Sites |
Yahoo |
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Apple News |
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Top Publishers |
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Resolving Supply Limitations
Your ad’s reach will only be impacted if you're targeting one or more of the sites listed within the "Restricted Publishers" If you are not targeting these sites, you can disregard this warning. However, if you plan to target these sites now or in the future, we recommend resolving the issues by editing your ad as suggested in the tooltip.
Once you've made the necessary adjustments, your ad will be marked as "Pending," and our review process will automatically re-evaluate it. If the issue has been resolved, the ad will be reconsidered for placement on those sites. If the warning persists, it means the issue has not been properly addressed.
Please follow the provided recommendations closely based on the type of content tag your ad was flagged for.
Disclaimer: Removing these restrictions does not guarantee placement with all publishers, as other factors may still affect ad delivery.
Content Tag Block Types and Resolution Tips
This section provides an overview of the various content tags that may result in supply limitations for your ad. For each content tag, you will find a description of the issue and recommended actions to resolve it, helping you regain access to blocked supply and maximize your campaign’s reach.
Content Tag | Description
| How to resolve the issue and gain scale |
Competitor Products and Services | The promotion of competing devices and services to Apple (including laptops, computers, phones, headphones, streaming devices, streaming services, cloud storage, and mobile payments like Google Pay) is partially blocked on Apple - Blocked in Feed, but will still serve in ‘Articles’. | Consider removing competitive products and services from your content. This is not possible in every scenario but you can fix it if doable. Otherwise, your item will run in Article, but not in Feed.
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Language Error | Severe incorrect grammar, punctuation, or capitalization. Symbols, numbers, and letters must be used properly. | Make sure to:
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Apple Trademark Products and Services | Mimicking or resembling the Apple brand or the user interface of Apple products is not permitted. Must not use the Apple name, products, logo, or other brand attributes. | Remove any use of Apple’s trademarks, logos, product images, or user interface elements. Focus on creating unique, original content and branding to differentiate your offering and scale without infringement. |
Distasteful Imagery | Images that provoke negative reactions such as discomfort, disgust, or offense. | Remove the following (non-exhaustive list):
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Insufficient Image Resolution | Noisy images, refer to photographs or digital images that have a rough, speckled, or granular appearance | Make sure the image is not:
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Third Party Block | Noncompliant with 3rd party policies. | This is a direct block from the 3rd party, and the item cannot be resolved. This information is shared with you for your awareness, as no action can be taken to fix it. |
Manual Block | All items eligible to serve on Apple will undergo a second manual review by a dedicated CRT Apple team. If you're seeing this, it means CRT team blocked this item because it does not adhere to Apple's guidelines. | Review Apple's policies and guidelines shared by our policy team to learn more about the violations. |
Not Eligible for Feed | This tag indicates that this item is blocked on Apple ‘Feed’ only, but can serve in ‘Articles’ | No action is needed. This is a partial block from Apple, and the item cannot be resolved on Feed, but it is allowed to serve in Articles. This information is provided for your awareness. |
Streaming Service(s) | This is a backfill tag that detects any image featuring the logo or UI of a streaming service (i.e. Apple TV, Disney+, Amazon Prime, Hulu, Netflix and others). It means this content is blocked in Feed, but can run on Articles. | Consider removing streaming services from your content. This may not be possible for every item but you can try to fix it if you can easily pinpoint and replace the violating images. Otherwise, your item will continue serving on backfill only; run in Article, but not in Feed. |
Digital Device(s) | This is a backfill tag that detects any image featuring digital devices (smartphones, PCs, laptops, tablets, smartwatches, headphones, speakers, etc) that are either manufactured by Apple or another company. It means this content is blocked in Feed, but can run on Articles. | Consider removing digital devices from your content. This may not be possible for every item but you can try to fix it if you can easily pinpoint and replace the violating images. Otherwise, your item will continue serving on backfill only; run in Article, but not in Feed. |
Weight Loss Supplement(s) | Any item referring to the selling of a product intended to supplement a person’s diet by taking a pill, capsule, tablet, powder or liquid. Workout supplements are allowed. | Consider removing the selling and/ or promotion of weight loss supplement products from your Ad, unless you use Ozempic which is an exception. Workout supplements like protein powders do not require updates.
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Emphasis on Celebrity Appearance | Any item referring to a celebrity’s weight change or to a weight loss product that this celebrity is endorsing. It could also be referring to the celebrity’s overall appearance (age, skin, etc). | Consider removing comments and/or images about celebrities’ overall appearance, weight (gain or loss), skin, age, comparisons to other celebrities, and celebrities promoting/ endorsing weight loss supplements as well. Commenting negatively about a celebrity’s bare face with “no makeup” is also prohibited. |
Ingestible CBD
| Any item referring to CBD product which is consumed orally (not through smoking) such as: CBD orally consumed oils, CBD sleep supplements, gummies, or sprays. CBD stands for Compound found in Cannabis. Even if CBD is not mentioned by name, alluding to CBD, THC or CBD-like products is prohibited. CBD investment opportunities and CBD creams are allowed. | Consider removing any CBD ingestibles from your Ad thumbnail, title, description or your landing page. |
Mature Themes | This tag is for ads that include content related to adult themes, utilizing suggestive or mature language and imagery that aligns with policy guidelines but could still be considered inappropriate for general audiences. Includes men’s health, women's health, images emphasizing intimate body parts.
| Remove content promoting mature and/ or adult themes/ subjects from your Ads. This includes any mention of adult themes in the Title, Description, and/or Thumbnail/ video. No part of your Ad can contain such themes.
Examples include:
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Close-Up on Body Parts | This tag applies to ads featuring close-up images of body parts that are presented in a detailed or graphic manner. While the content complies with guidelines, these images might evoke strong emotional responses such as discomfort or surprise. | Consider removing any parts of your Ad that focuses on certain body-parts and body-part closeups. Most likely this will affect your thumbnail images and video fallback images. Ensure the removal of such content in order to be allowed back on this supply. Examples:
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Aggressive Promises
| This tag is used for ads that use exaggerated language to emphasize extraordinary outcomes or benefits that may seem achievable and are presented in a way that feels overly sensational. | Consider rephrasing your sentences and removing all mentions of “extraordinary outcomes” anywhere in your Ad (including Title and Description). Examples include:
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This is a non-exhaustive documentation for reference purposes only. For further information, please consult Realize’s Advertiser Content Policies Help Center page or contact the Realize Support team.