An Impressum is a legally mandated disclosure of ownership and authorship for websites operating under several jurisdictions.
To ensure transparency and maintain high ad quality for users in Germany, Austria, and Switzerland Taboola requires all campaigns targeting this region to include a valid Impressum (Imprint).
This process protects both users and advertisers by ensuring that all landing pages are legally compliant and authentically represented.
What information does a valid impressum include:
For an EU-based business:
Company’s name or website owner’s name (if not operating as a company)
Business address (street, number, postal code, city and country)
Contact info (email address and phone number)
EU VAT number or a company registration number* (if no VAT)
*If not operating as a company, requirement no.4 is not applicable to you.
For a non-EU-based business:
Company’s name or website owner’s name (if not operating as a company)
Business address (street, number, postal code, city and country)
Contact info (email address and phone number)
A company registration number in a non-EU country*.
*If not operating as a company, requirement no.4 is not applicable to you.
Impressum Rejection Reasons
Impressum Rejection Reasons
Rejection Reason | Explanation |
Impressum is missing | There is no impressum in the landing page. Please include one. |
Impressum URL found but content could not be extracted | The provided URL for the impressum is accessible, but the content cannot be retrieved. Ensure the page is properly formatted and try again. |
Impressum VAT number is invalid | The VAT number provided in the impressum is incorrect or incomplete. Please verify the number with official tax documents. |
Impressum address does not match | The address listed in the Impressum does not match the expected or registered address. Confirm that the correct business address is listed. |
Impressum address is invalid | The address provided could not be verified. Please ensure to include the accurate information. |
Impressum information is incomplete in the LP | The landing page's impressum lacks required information. Ensure all necessary legal details are included. |
Impressum name does not match | The legal name from the imprint page does not match the name in the VAT or Handelsregister registration records. |
Impressum registry information does not match | The registry details (such as business ID) do not align with the provided company’s details or address. Please ensure correct information is used. |
Impressum registry number is invalid | The registry number included in the impressum is incorrect. Validate it against official registration documents |
Example of a Valid Impressum
✅ If you have questions or concerns, contact your Account Manager, email support@taboola.com, chat with Abby our AI Agent, or contact our support team via live chat in Realize.