Summary
Carousel ads are an ad format that combines multiple images into a single ad. In carousel ads, you can showcase a number of images to improve your chances of a conversion or sale.
Because carousel ads are visually appealing and interactive, they’re a very engaging way to promote a business.
There are many different ways in which businesses use carousel ads to drive brand awareness and engagement. For instance:
Showcasing multiple products at once
Displaying the different features of a service
Highlighting multiple offers
Demonstrating various benefits of a product or service
Format Features:
NOTE: Requires a new campaign and creation of new ad. Carousel cannot be created where there are/were other ads.
Advertisers should provide a minimum of 3 and a maximum of 5 cards.
Each card will have the following assets:
Image [Required field]
Title [Required field. Max chars: 50]
Description [Optional field. Max chars: 150; Does not render on some sites]
CTA [Optional field; Does not render at the moment available in Q1 2025]
Landing URL [Required field]
Desktop and Mobile carousel best practice is uploading 1200px X 627px images
Please note: each line can hold only one carousel. For multiple carousel please open multiple lines
Unique URLs per card are supported
GIFs/Motions ads are supported (can accept GIF or video files) and can be served with images in the same carousel
How to Build a Carousel
1) After you created a new campaign with no other ads you can select Carousel in the Ad Formats.
2) Select or upload at least 3 (up to 10) media assets. You can also generate using AI within Realize.
3) After selecting your images from the media library, add Card Details - unique URL, headline, description and CTA for each image card.
4) Once complete you will see all your cards in the Preview section on the right. Review your ad thoroughly and hit "Submit".
5) If you want change the order of your carousel or see a preview you must edit the ad and click "Edit Carousel".
6) Here you can drag & drop to change the order of the carousel cards. You can also toggle to hide a carousel card in this window with the toggle to right. Hit Save once the edits are complete.
7) To see a preview, click on "Advanced Preview" on the top right.
8) Adjust Publisher and Device settings to view.
✅ If you have any questions or concerns, please contact your Account Manager, email us at support@taboola.com, or reach out via chat within Realize.