TABOOLA LAUNCHES VIDISCOVERY VIDEO RECOMMENDATION SOLUTION FOR VIDEO PUBLISHERS WITH A PROVEN RECORD OF INCREASING VIDEO VIEWING AND ENGAGEMENT METRICS
By offering publishers a video recommendation solution that simplifies the video discovery experience for their viewers and therefore improves video viewing and user engagement – including an up to 35% increase in videos views – Taboola facilitates better video discovery and monetization.
Tel Aviv, Israel, November 18, 2008 – Taboola, developer of the first personalized video discovery platform, announces the launch of ViDiscovery™ video recommendation solution for online video publishers. ViDiscovery has a proven track record of increasing video traffic and engagement metrics, enabling publishers serving online videos to more effectively engage users and monetize their video traffic.
Taboola developed ViDiscovery to address the challenge of discovering the right video for the right person at the right time. Though search has more than proven its effectiveness with textual and informational queries, search is lacking in terms of personalization and in its ability to predict the continuous video experience viewers are seeking. Specifically, search will deliver effective results for ‘weather in New York’ or ‘Declaration of Independence,’ but search cannot deliver a satisfying experience for the query ‘funny videos’ since different people find different things funny.
ViDiscovery answers the challenges of video discovery through a recommendation solution built from the ground up to match viewers with personalized video recommendations. Taboola’s technology analyzes the context and content of each video and anonymously studies the viewing patterns of users as they view videos on publishers’ websites using proprietary contextual analysis and collaborative filtering technologies. Using the aggregated knowledgebase from the analysis of videos and viewing patterns, Taboola’s technology is able to accurately predict the subsequent videos that will interest the viewers. Taboola provides video recommendations based on several methods combined into one recommendation list including “Similar videos to the video that the viewer is currently watching” and “People who watched this video also liked”. To learn more about Taboola, please view our demo: http://www.taboola.com/demo
Proof of the efficacy of Taboola’s ViDiscovery video recommendation solution based on the company’s proprietary technology can be found in the results achieved for our clients, which include 5Min.com, aniBoom, AsktheBuilder and Sclipo.com, as well as several other publishers launching. Taboola’s publishers experienced:
“Since launching Taboola’s ViDiscovery video recommendation solution on AskTheBuilder.com a few months ago, we have experienced a 27% increase in videos viewed,” said Tim Carter, the leading DIY building authority on the Internet at http://www.askthebuilder.com/. “Looking more closely at the entire video viewing patterns on AsktheBuilder.com, I can see that Taboola was responsible for 32% of the video views for more than half of my video catalog, which indicates the importance of a video recommendation solution for video reinvigoration – broadening of the pool of the videos viewed beyond the most popular titles,” added Carter.
ViDiscovery is fully customizable and offers video publishers multiple forms of display for their video recommendation list– within the publisher’s video player and as an HTML box outside of the player – and is ’plugged and play’ implemented within minutes by pasting JavaScript and/or ActionScript codes.
As part of its Video Discovery Platform, the company offers Taboola Analytics™, an online advanced reporting interface for video publishers and advertisers. Taboola provides real-time analysis of video viewing trends and statistics on the site and outside of the site on the publishers’ embedded players, Taboola Analytics includes video engagement reports which enable publishers to better position and program the videos offered based on real-time viewer actions. To learn more about Taboola’s ViDiscovery offering for publishers, please click here: http://www.taboola.com/ViDiscovery
Seamlessly Integrated into the ViDiscovery video recommendation solution is Taboola’s DiscoverAd solution for advertisers which provides a new revenue stream for video publishers: http://www.taboola.com/advertisers-overview
According to a survey conducted by market research firm Synovate, 40% of online video viewers found the process of finding a relevant and interesting video to be a “frustrating” and/or “inconsistent” experience.
"Video discovery differs from search in that searchers have a good idea what they're looking for when they type the query in the search box, whereas video viewers are less sure about what they want to see," said Henit Vitos, Taboola's Vice President of Business Development and Sales. "Through Taboola's proprietary video recommendation technology, we have been able to provide viewers with a better video discovery experience, proven by the increase in video viewing metrics for Taboola publishers. Having personally enabled online publishers to better monetize their content for the past decade, I am confident that Taboola's technology will continue to provide a better video discovery experience for viewers, enabling video publishers to increase their video viewing metrics, thereby improving video monetization."
About Taboola
Taboola is the provider of the first Personalized Video Discovery Platform which guarantees a more satisfying video discovery experience. The company’s patent-pending technology seamlessly analyzes professional and user-generated video content, and anonymously studies the viewing patterns and behavior of millions of viewers. Taboola then offers a recommendation solution with a personalized video list that suggests the best subsequent videos to watch, effectively simplifying their video discovery process. For publishers, Taboola’s recommendation solution enhances the users’ experience, increases time spent on their site, boosts loyalty and drives profitability. Marketers are able to have their ads served according to viewers’ personalized preferences and interests in a brand-safe environment. Taboola is a privately held company founded in early 2007. For more information please visit www.taboola.com.