For advertisers, the secret to successful online video marketing is to reach the right audience in the right place with an engaging and appropriate message, at precisely the right time.

To help you do this, Taboola has developed DiscoverAd™ - the world's first personalized recommended advertising solution. DiscoverAd enables marketers to slot standalone video and text ads among the recommendation list that Taboola’s ViDiscovery™ video recommendation solution recommends to each viewer.

More Than Just Pre-Roll, Post-Roll, and Display Ads
With DiscoverAd, sponsored videos and text ads are standalone units rather than part of a specific video, like other ubiquitous video ad units. They are clearly marked as sponsored messages and appear as part of the video recommendation list.

DiscoverAd sponsored messages – both videos and text ads - are matched to the viewer’s interest and characteristics, are relevant, and appear as individual recommendations, allowing the viewer to choose whether or not to view further and interact with them.

Predictive Technology
The same predictive technology that ViDiscovery uses to recommend the best next videos to watch is also applied to the ads so the ads are targeted to the right viewer and at the right time.

DiscoverAd has the recipe for success for online video advertising, creating a user-friendly, engaging, and brand safe opportunity for advertisers to target relevant messages to each individual viewer.

Targeted Opt-In Engagement
Viewers have full control over their level of interaction with DiscoverAd sponsored messages. They choose whether or not to hover over the ad units, click on them and view them. This ensures that only qualified and interested viewers watch your video ad, ultimately leading to higher conversion rates.

Important features of DiscoverAd:

• Standalone recommended ads – Sponsored videos and sponsored links are not part of an existing video, but rather are presented as standalone personalized recommendations which the viewer can select as the next item to watch.
  

• Brand safe – As standalone units, there is no chance of being associated with questionable content. Advertisers can be sure that viewers who choose to view their messages are doing so in a brand safe environment.
  

• Targeted – Taboola matches sponsored messages to viewers – one viewer at a time. Breakthrough technology focuses on video context and on the unique dynamic characteristics of every viewer to find and deliver the best match with your ad. Marketers can geo-target, contextually target, and/or target based on audience segmentation and viewing pattern behavior.
  

• User-friendly – Viewers choose to interact with the sponsored messages. Engagement occurs because viewers receive non-intrusive messages that are right for them.
  

• Higher conversions – The combination of Taboola’s precision targeting technology and the fact that viewers choose to interact with the sponsored message leads to higher conversion rates.
  

• Privacy - The anonymous personalization made possible by Taboola’s proprietary technology facilitates better audience segmentation based on the viewer’s viewing interests and patterns. To maintain the highest user privacy standards, Taboola anonymously personalizes information according to viewing session without having or using any personally identifiable information.
  

Contact us today to become a DiscoverAd™ advertiser