Cookie Glossary

Cookie Name

Purpose

Expiration Time

Description

taboola_user_id,taboola_fp_td_user_id

Pseudonymous ID

1 year

These cookies allow Taboola to learn about the user's interests across its network and apply this knowledge to tailor and personalize the recommendations per user.

taboola_session_id

Pseudonymous ID

Session

This cookie helps to preserve a session ID between different Taboola requests. This cookie does not persist beyond the session.

taboola_wv, taboola_svwv, taboola_wt, taboola_ntwv

Item Capping Info

1 year

These cookies service to personalize usage on a site so as to limit the number of times Taboola makes the same recommendation and so that Taboola does not recommend a video previously watched.

taboola_rii,taboola_svrii, taboola_ntrii

Item Capping Info

1 year

These cookies are used for personalization by filtering specific items that were displayed to the user a few times without a resulting click.

taboola_svfcd

Campaign Capping Info

1 Day

This cookie limits the display of sponsored content campaigns on any single day.

taboola_svfcm

Campaign Capping Info

30 days

This cookie limits the display of sponsored content campaigns in any single month.

taboola_upci,
taboola_uppc

Abstracted Site info

1 year

These cookies are used to store previous site sections viewed by the user. These cookies are not currently in use.