Publishers FAQ |

Publishers FAQ

  • What is the best location for the Taboola widget on my web pages?

    The best location for the Taboola widget is right below articles. As soon as visitors finish reading an article, they are served with targeted recommendations for additional content they may like. Our optimization experts can help you decide where to locate the widget on different types of pages, such as video pages and photo galleries.


  • Can I re-invest my publisher earnings into traffic acquisition?

    Yes, absolutely! We encourage all of our publishers to leverage Taboola's platform for audience development.

  • Can I place the same Javascript code on different pages?

    Should you wish to add the Taboola Javascript code to new types of pages on your web site, please contact your Taboola Account Executive, as you will most likely need to use a modified version of the code.

  • How do I get paid by Taboola?

    Depending on your region, Taboola offers various methods for publisher payouts. We offer global bank transfer or direct deposit. Payments are processed 45 days after the end of the previous month, net 45. Read our payout policy and procedures.

  • I did not receive scheduled payments, what should I do?

    It is our goal to ensure all payments go out timely and in full. If you reinvest your earnings with our audience development team, occasionally there can be a delay in payments. Other reasons for delay include submission of incorrect bank details, internal banking delays or Publishers forgetting to sign up for Payoneer. Please notify your primary point of contact if there is a delay in payments.

  • Can I add another user to Backstage?

    Yes. Please email your primary point of contact at Taboola to request additional users. You will need to provide the following information: Publisher/ network name, new user name and new user email.

  • Does Backstage update in real time?

    No, Backstage does not update in real time. 

  • What does Taboola's widget do?

    The Taboola widget lets visitors discover content they may like by making recommendations that are based on behavioral, contextual, social, and general network trends. It helps publishers drive more views of content on their websites and mobile apps, and it creates an additional revenue stream from clicks on 3rd-party sponsored content.

  • How do I get started with Taboola?

    Once you contact us, we will work with you to examine if your website is a good fit with Taboola in terms of traffic and language. Once the optimal layout is determined, we will send you the Javascript code for integration.

  • I added the Javascript code but can't see the widget - what is the problem?

    It can take up to 30 minutes from the moment you add the Javascript code until you see the Taboola widget. If the widget is not visible after 30 minutes, check that the full Javascript code was added in all the right places. If your code seems to be in order, please contact your Taboola Account Executive for further assistance.



  • How can I reset my Backstage password?

    Click here to Reset Your Backstage Password. You will need to enter the email you signed up with.

  • I implemented my code, but it's not showing up. Why?

    Once you implement the code, it can take up to 1 hour to render. If after that time frame you are still experiencing issues, please make sure you have implemented each piece (loader, body, flush) of the code once. Read more about how to Troubleshoot.  Should you need additional help, please email

  • If I placed the code and I do not see the widget render, what should I do?

    If you do not see the widget render, please review the integration steps and make sure you have implemented them correctly.
    If you are using WordPress, please review the WordPress plugin instructions.

  • My widget renders twice on infinite scroll. What should I do?

    The most common cause of this issue is related to the way the code is implemented. To resolve it, please follow the code implementation instructions.

  • I forgot my Backstage password. How do I reset it?

    Follow the instructions for resetting your Backstage password.


  • After I return the signed agreement, how long until I receive my widget code?

    You should receive your individual widget code between 24 - 48 hours after we receive the agreement back. If you don't receive the code after 48 hours, please contact

  • Can I implement your code into an ad server?

    Yes. However, our technology performs best when hard coded into the site. This enables the algorithm to better understand your users and thereby recommend content to them that they may like but never knew existed - thus, increasing traffic to your content items.

Launch Process

  • Where and how do I place the JavaScript code on my page?

    Please review our Taboola Widget Code Overview for more information.


  • I am unable to hard-code JavaScript on my site. Do you have the WordPress plugin instructions?

    Yes, use these WordPress plugin instructions to implement.

  • Who implements the widget code?

    Our team will send you the code snippet for you to implement, along with step-by-step instructions.  You can also read out how to implement the Taboola widget using Javascript or WordPress. Should you need additional help, please email

  • Where does the code go?

    Please implement your code inside a separate container or div class from your article. This will enable us to further optimize down the road. 
    For best practices and optimized performance, please place our code directly below your article, and in the right-rail. 

Post Launch

  • Why aren't my widgets contextual?

    Our technology analyzes many parameters of user behavior, so while your users may be interested in your website's vertical, they may also be interested in many other verticals. Using our algorithm, the widgets recommend content your users may like yet never knew existed - while they are they are the most receptive to discovering something new. 

  • I implemented my code and it's rendering. Now what?

    Now you let our algorithm run. Of course, you should monitor performance regularly and contact your account manager with any questions. Otherwise, you can expect to receive your first payment 45 days after the end of your first month (e.g. if you implement your code on September 1st, your first payment will be sent November 15th.)

  • Why do the widgets slow down the loading time of my page?

    The widgets load asynchronously (they do not load at the same time as the rest of the page) to the page, so they should have no effect on the load time. You should speak with your webmaster to see why your page load time has slowed.

  • Why don't I see any statistics in Backstage?

    It can take Backstage up to 24 hours to report code initially. After stats begin showing, it will update every 4-6 hours. 

Taboola Basics

  • How do I increase my traffic volume?

    You can acquire traffic using Taboola's content recommendation platform. To get started, please fill out this form and we will get back to you asap.

    Learn more about other goals you can reach using our platform.

  • How can Taboola help me as a Publisher?

    Taboola can help you:
    -Monetize your website or mobile app
    -Create additional revenue streams from clicks on 3rd-party sponsored content
    -Drive more on-site content views
    -Get highly engaged users

  • Are clicks guaranteed?

    The amount of volume your campaigns receive depends on a number of factors, including:

    -Your CTR
    -Your CPC
    -Desired volume
    -Campaign duration
    -Your targeting settings
    -Network competition

    Because Taboola is a performance network, clicks are not guaranteed. There are ways to increase volume for your campaign if needed.
    See Campaign Optimization.



  • How do I acquire traffic with Taboola?

    To get started with Taboola, please fill our all the fields on our contact form and select "I'm a publisher looking to grow traffic" from the drop down. Someone from the Taboola team will reach out to you after reviewing your details.

  • How do I get started with Taboola?

    Please fill out this contact form, including example URL and campaign goals. A Taboola representative will get in touch with you about launching your first campaign.


  • How do I get paid?

    Our Support team will send you a link to sign up for Payoneer (if you are based in the US, Europe or parts of APAC). Payments will be directly deposited into the account you created. Other regions should contact their account managers. Learn more about Publisher Payouts.

Campaign Optimizations

  • I have another site I'd like to add to my network - what do I do?

    If you have another site you'd like to add to your network, please send an email to and our team will assist you. Please note that each additional site must go through the Optimization Team to avoid broken widgets. 

  • How can I improve performance?

    Our Optimization Team will reach out to you after a couple of weeks with recommendations on how to improve performance. This allows the team enough time to gather and analyze the data. Recommendations may include; adding other placements, improving visibility, using our video product on site, etc. - there are many ways to optimize performance with Taboola.

  • How can I improve the quality of content appearing in my widget?

    In Backstage, under the "Block Sponsored Content" tab, you can set keyword blocks and block content providers with keywords you don't want in your widget.

    However, blocking content providers can impact performance, therefore we recommend discussing content settings with your Taboola account manager before blocking. 

    *Please note that you cannot block entire verticals as your users are humans with multiple interests and will want to read more than one type of content. This is precisely why our algorithm analyzes hundreds of real-time signals in order to match people with the top handful of content items they are most likely to be interested in consuming next. 


  • How do I exclude or promote certain content?

    Please check out our Editorial Controls User Guides for more information.

  • I want to add a new placement to my site. What do I do?

    Please contact with a detailed request using the following template*: 

    Account Name:
    Example Page:
    Page Type:
    Placement (i.e. below content, right rail, header):
    Layout (e.g. 3x2):
    **Hybrid (Y/N)? 

    *please do not leave any 'fields' blank
    ** a hybrid is a widget that holds sponsored content from advertisers as well as your own site content.

Campaign Set Up and Maintenance - Advanced

  • I don’t want certain words appearing on the titles nor do I want ads from a certain domain. What can I do?

    Follow our instructions on how to block sourced content Backstage.

Reporting and Analytics

  • How can I track and understand my performance?

    You can track your revenue through our analytics tool, Backstage. You can also use the tool to see pageviews and widget visibility rates, and you can analyze performance by widget placement and platform. Click here to log in to Backstage.

  • How can I see where my traffic is coming from?

    Assuming you used UTMs in your links, you can review your referral traffic data in the Visit Value report available in Backstage.

  • Which factors can impact revenue and performance?

    There are a number of factors that can impact revenue:

    • The number of page views,
    • The type of content your site has,
    • Where your traffic comes from,
    • How often you post new content,
    • How often you make adjustments for optimization (we can help you with that!)