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Visit Value Report:Tracking Traffic with UTMs | Taboola.com

Visit Value Report:Tracking Traffic with UTMs

Visit Value Report:Tracking Traffic with UTMs

Taboola’s Visit Value report provides you with all the performance insights for campaigns with UTM codes, allowing you to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website and build your audience.

The Visit Value report provides you with all the important analytics:

  • How much traffic you receive from different referral sites
  • What percentage of this traffic comes from each campaign you are running
  • What the related performance is regarding your specific campaign traffic data

View your data in the Visit Value Report

You can filter your campaign data by the different params you’ve defined in your UTM code by specific values or all values such as Campaign Source (utm_source), Campaign Medium (utm_medium), Campaign Term (utm_term), Campaign Content (utm_content) and Campaign Name (utm_campaign).

Visit Value Report - drill down tracking parameter - Taboola Publisher Help Center *click to enlarge

 Learn More: Google Analytics and Taboola Backstage

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