Acquiring Traffic |

Acquiring Traffic

Acquiring Traffic

Publishers work with Taboola on both sides of the business using Taboola’s content discovery platform to help acquire and diversify traffic from our network, and beyond other traffic sources.

Traffic acquisition helps publishers gain new, unique visitors and increase page views by driving traffic to their site(s).

Taboola's content recommendation engine uses advanced algorithms to match readers with additional content that may interest them using a number of 'signals' like personal content preferences, topics trending on social media and content that readers with similar likes viewed. This ensures that your content is recommended to people most likely to find it useful or engaging which drives large volumes of traffic to your site.

Learn how to set up and manage traffic acquisition campaigns.