Performance Reports | Taboola.com

Performance Reports

Performance Reports

Revenue Summary

The Revenue Summary report presents the revenue generated by sourced content with a breakdown of different publishers providing content. You can set the date range, page type, site (publisher), content provider, country, and platform. 

Performance: Revenue Summary Report - Publisher Help Center - Taboola
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Recirculation Summary

The Recirculation Summary report provides a view of your organic content performance and allows for summary views by date, page type, site (publisher), country and platform.

Performance: Recirculation Summary Report - Publisher Help Center - Taboola
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Top Organic Content

The Top Organic Content report shows your top performing organic content from your own site and affiliate sites. 

Reports -Top Organic Content - Publisher Help Center
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Top Exchange Content

The Top Exchange Content report provides a view of the performance of top items in your exchange campaigns.  

Performance: Top Exchange Content Report - Publisher Help Center - Taboola
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Visit Value Report

The Visit Value report provides analytics gathered via UTM tracking codes allowing publishers to pinpoint how much traffic they receive from different referral sites, which percentage of that traffic comes from each campaign running from each referral site and ROI per campaign.

Read more about the Visit Value Report.

Performance: Visit Value Report -Publisher Help Center-Taboola
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Interaction Funnel

The Interaction Funnel measures different types of engagement between users and content via your widgets - this includes views, activities such as a user's mouse hovering and/or clicking on content within your widgets. 

Performance: Interaction Funnel Report - Publisher Help Center - Taboola
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Taboola vs Baseline

The Taboola vs Baseline report compares Taboola CTR with the baseline CTR. In order to continuously optimize your accounts, Taboola runs A/B tests on a small percentage of your traffic.  This allows you to see the uplift Taboola provides vs. the baseline. You can configure the baseline to your specs (e.g. most popular, editor's pick etc.)

Performance Taboola vs Baseline Report -Publisher Help Center-Taboola
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