Taboola's content discovery platform implements the company’s guiding principle of 'Choice'.
Taboola's quality assurance team manually reviews all content providers and content items added to our marketplace, and we use analysis technologies to review textual content.
At the same time, we give publishers full control over what content gets recommended on their sites.
Site visitors have the option provide feedback on recommended content items and mark those they deem irrelevant and do not wish to view again.
This data is then funneled back into the algorithm as an important signal to improve the performance of the recommendations. Data on user preferences will be made available to publishers, providing additional insight.