Build Your Audience | Taboola.com

Build Your Audience

Build Your Audience

Publishers can develop drilled-down content strategies for developing new audiences with Taboola. Taboola provides publishers with preconfigured strategies for acquiring new users and diversifying their traffic beyond other traffic sources in order to meet their editorial goals.

Audience Exchange - Publishers can exchange their content with select publishing partners.

Share Tool Personalisation - Taboola’s in-house developed personalization technology can help publishers activate a "sharing" audience.

Traffic Acquisition - Publishers can gain access to publisher networks to acquire new users

Taboola’s Backstage dashboard provides users with detailed reports so publishers can analyze page views, visibility rates, widget placement performance and other engagement metrics. This provides publishers with details about audience behaviors while on site, helping measure the real value of your content and whether that translates into revenue.

Our Visit Value Report, for example, provides publishers with a drill-down of all performance insights for campaigns with Google Analytics UTM codes.

Taboola's Visit Value report for Audience Development - UTM tracking