Media General Appoints Taboola as Discovery Partner, Reaching Both Local and National US Audiences

Exclusive 3-Year Partnership Delivers Personalized, Multi-Platform Content Recommendations Across Publisher’s Digital Portfolio, Representing Over 70 Television Stations in 48 Markets

NEW YORK — Taboola, the leading discovery platform, today announced a 3-year partnership with Media General, one of the nation’s largest connected-screen media companies, operating and servicing over 70 television stations in 48 markets. Taboola’s personalized content recommendations has been seamlessly integrated across the broadcaster’s station websites, spanning desktop and mobile platforms, and appearing on top local news sites such as KXAN (Austin), WOOD (Grand Rapids), WIVB (Buffalo) and WFLA (Tampa).

Powered by Taboola’s predictive engine, prominent recommendations alongside editorial content presents Media General’s diverse audiences with promoted stories from around the web, creating value for users and generating a significant new revenue stream for the publisher.

The partnership combines two of the largest networks and platforms operating in the US media market today. Media General’s robust portfolio of broadcast and digital properties engages 23 percent of U.S. TV households and more than two-thirds of the related U.S. Internet audience. According to comScore, a global leader in digital measurement and analytics, Taboola reaches 1 billion users a month, and every American Internet user sees Taboola at least 70 times per month.

Taboola’s advanced algorithmic technology analyzes hundreds of real-time signals (such as geography, device type, referral source, collaborative filtering, and social media trends) to predict the top handful of items a user may want to consume next. Several premium publishers have also recently chosen Taboola’s multi-platform discovery solution, including NBCUniversal, NY Daily News, AOL and MSN.

“In today’s often-turbulent media ecosystem, scale matters more than ever, and we’re honored to partner with such a forward-thinking company like Media General that has made growth a priority by continuing to transform its business in interesting ways,” said Adam Singolda, founder and CEO of Taboola. “As the team at Media General focuses on developing its digital business, we will continue to work together on unlocking new ways to monetize and engage their large and varied audience base, matching people with content they may like but never knew existed.”

About Taboola

Taboola is the leading discovery platform, serving over 360 billion editorial and video recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo and Tokyo. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at and follow @taboola on Twitter.