Blasting News Signs a Two-Year Exclusive Multi-Million Dollar Deal with Taboola, Powering ‘Social Journalism’ | Taboola.com

Blasting News Signs a Two-Year Exclusive Multi-Million Dollar Deal with Taboola, Powering ‘Social Journalism’

Blasting News Chooses Global Content Recommendation Platform Taboola As Their Exclusive Partner

NEW YORK — Taboola, the leading content discovery platform, today announced a two-year exclusive partnership with Blasting News, the largest global social news publisher, recently ranked amongst the top 170 biggest websites in the world. Blasting News is using Taboola’s predictive technology to serve sponsored content recommendations globally, in countries including the U.S., France and Germany, in addition to Brazil and the UK.

Blasting News is the new leading platform for ‘social journalism’ which gives all reporters, from passionate writers to professional journalists, the opportunity to publish news and get paid for it. All articles are fact-checked and curated by a team of senior professionals, that approve or reject all proposed news, so as to ensure very high journalist quality standards. Furthermore, articles are monetized based on the number of readers per article, encouraging more meaningful engagement between the reporters and their readers. Blasting News has seen exponential growth since its start up in mid-2013, reporting in October 21,000 news and reaching 86 million unique on-site readers thanks to an extensive community of global digital influencers.

Blasting News has deployed Taboola’s content recommendation engine with the goal of engaging audiences and driving revenue for the publication and its journalists. Taboola uses predictive algorithmic technology to analyze hundreds of real-time signals (including location, device type, referral source, social media trends and more) to match users with content they are most likely to be interested in consuming next. The result is a search engine in reverse, providing information at a time when the consumer is most likely to engage.

“Information is created and shared at such a rapid pace today, and we are forever amazed by the enthusiasm of our writers,” said Andrea Manfredi, Founder and CEO. “Partnering with Taboola is a natural next step for us to drive more revenue that will allow us to remunerate our bloggers for creating engaging content for our readers.”

“Blasting News is leading a new kind of journalism -- they’ve created an incredible platform that already leverages the power of content creation and social sharing,” said Adam Singolda, Founder & CEO. "We’re humbled to partner with Andrea Manfredi and the team to help them navigate that journey together by connecting people with content they may like and never knew existed, in a world that is becoming more personalized.”

About Taboola

Taboola is the leading discovery platform, serving over 360 billion editorial and video recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo and Tokyo. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About Blasting News

Blasting News is the largest global social news publisher – set up in mid-2013, it is now the 167th most visited websites in the world (Alexa Ranking), thanks to 86+ million monthly unique on-site visitors.

Blasting News is made by the people, for the people. News is produced by delocalized freelance contributors (Blasters), fact-checked and curated by a quality team of senior professionals (Senior Blasters). Furthermore, news is distributed by Social Blasters, a global team of top digital influencers. All the processes are fueled by the crowd, without any central newsroom - thanks to an extensive use of technology (the core stages are managed by algorithms, some of which are patent-pending).

Blasting News has readers in five continents and offices in London, New York, Sao Paulo, Milan, Rome, and soon Singapore.