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  • MADFest

    Date: 
    Wednesday, November 28, 2018 to Thursday, November 29, 2018
    Location: 
    London, UK
    MAD//Fest London is all about bringing together the creatives, techies, pioneers, problem solvers, upstarts, opportunists, do’ers, dreamers and disruptors for a festival of innovation, lateral thinking and big ideas. Storytelling and creativity combined with analytics-fuelled customer journeys are the lifeblood of customer experience. Customer experience is how brands create meaningful engagement, action and loyalty. Easy? No. Possible? Entirely.