Why Do Publishers Use Taboola? | Taboola

Why Do Publishers Use Taboola?

Why Do Publishers Use Taboola?

Publishers use Taboola's content discovery platform to engage users in order to monetize online properties at scale. Taboola helps publishers drive key metrics around engagement, monetization and audience development.

Taboola’s personalization engine allows publishers to drive both higher RPMs and improved user experiences. By incorporating these efforts into broader monetization strategies ensures that publishers are maximizing the overall potential revenue of a page.

Using Taboola as a Publisher

Taboola's platform provides publishers with Backstage, a monetization, and management dashboard, which allows publishers to access, edit and manage all of their performance metrics, reports, editorial tools, and other data. 

Backstage - An all-in-one monetization and analytics dashboard for publishers - Publisher Help Center - Taboola



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