Recirculation | Taboola



Taboola offers publishers a way to monetize their own editorial content by placing it alongside other content recommendations in the content discovery widget. Since publishers already have incoming traffic interested in their brand, they can leverage that traffic increasing views of their other content.

Recirculation - Publisher Help Center - Taboola

Based on a user’s post-click behavior and targeting parameters, Taboola’s engine can recommend editorial content that is most likely to keep users interested. Recirculated content can help editors reach KPIs such as increased pages per session and video views plus additional earned media opportunities. Taboola's algorithm powers publishers' organic recirculation typically doubling or tripling CTR.  

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