Features | World's Largest Discovery Platform | Taboola

Reach massive audiences on publisher sites

Did you know that people spend as much time reading articles on publisher sites as they do using Facebook? The Taboola discovery platform drives targeted recommendations in exclusive native placements on thousands of popular media outlets.

Targeting - Reach your audience

While our predictive engine excels at getting your content surfaced to those most likely to take interest in it, you can layer additional targeting on top of it to make sure you hit the right people. These are some of the targeting options available:

  • Geographic location
  • Device - desktop, tablet and mobile
  • Context of articles
  • First-party data
  • B2C third-party data such as income, occupation, lifestyle and marital status*
  • B2B third-party data such as industry, sector, company size, job titles and seniority*
  • Shopper intent data across different product categories, such as appliances, health & beauty and toys*

* Targeting options available through our data partners; may not apply in every country

Retargeting - Across the funnel

Drive customers to move from awareness to purchase through retargeting within and outside of the Taboola network. Recommend more of your content, or specific content items, to consumers who have shown interest in your product or service. Or, use Taboola to help people ‘discover’ you when they read content on media outlets and then retarget them on other platforms, such as Facebook.

Reporting - See the business results

When you use Taboola you get full visibility into your campaigns, so you can see where your content recommendations appear, how many clicks they drive, what items drive most actions and at what CPA. This data enables you to continuously optimize your campaigns - A/B test thumbnails, titles and landing pages; adjust CPC, targeting options and more.

You’re always in control

Easily start and stop campaigns at any time, adjust your CPC and targeting options and get full transparency into your campaign performance.

Predictive Engine

The “brain” of the Taboola platform is an advanced predictive engine that processes multi-dimensional “signals”, such as content similar readers viewed, topics trending on social media, geographic location and personal content preferences to match people with content they may like across the Web. Every campaign is optimized for its goal, such as driving getting email subscriptions or driving online purchases.