Backstage provides Taboola’s partners with a 360-degree view of how their content is performing on our network. The dashboard tracks an array of metrics (e.g. CTR, conversion rate) in real-time, and easy-to-navigate tabs allow users to filter the data by variables such as country or platform (e.g. desktop, mobile).
By consistently monitoring your performance in Backstage, you will be able to quickly identify current trends and opportunities for optimization, ultimately pushing your campaign into ROI-positive territory. This process will also arm you with valuable learnings to incorporate into subsequent campaigns, giving you a head start in setting metrics like CPC or contextual targeting.