View the video tutorial or scroll to read the instructions below.
Before launching your campaigns, we recommend that you have a plan in place for monitoring your KPIs (key performance indicators). If you are looking to generate leads from Taboola users, how will you know if they converted? If you are looking to generate pageviews, how will track pages-per-visit for Taboola users?
Having a tracking plan in place will allow you to better assess your opportunities for increasing user engagement. With data, you are able to make educated optimization decisions - leading to increased engagement and higher ROI. Gathering data can also help you optimize future Taboola campaigns.
We recommend using our tracking code to gather data.