The campaign management section in Backstage allows for quick and easy campaign setup and edits. You can adjust all campaign parameters in real-time - including CPCs, budgets and flight dates - based on your traffic needs.
You also have the ability to A/B test creative combinations at any time, then add budget to top performing items and pause poorly performing items if needed.
Note: Campaigns will need to be created before your content can go live on Taboola’s network.
On the upper left-hand side of your screen, click on ‘Campaign Management’ --> ‘+New Campaign’
Next, fill in all relevant fields:
Give your campaign a name that accurately describes the content of the campaign. Try to include uniquely identifiable characteristics -- such as the content source, geo-location or platform type -- to make it simple and easy to track.
Example - Articles - US - Desktop
Articles - refers to the content type
US - refers to the country in which the content will be shown
Desktop - refers to the platform on which your content will be shown
Fill in this field with the site name and/or product you are promoting. This is the attribution text that will show up in Taboola widgets and it indicates where the content is coming from.
Here are more specific instructions based on the content type:
Branding text = site name
Example: Site is blog.taboola.com
Branding text options are “Taboola Blog” or “Taboola”
Performance Marketer Content
Branding text = product or company name
Example: Site is taboolatech.com*, company name is “Taboola Tech Consultants”
Branding text should be “Taboola Tech Consultants*”
Affiliate Marketer Content
Branding text = product name
Example: Site is taboolamortgagequotes.com*, article is promoting “How To Refinance Your Mortgage," with links to a mortgage rate calculator
Branding text should be “Mortgage Quotes Plus*”
*These sites and companies are only examples and are not real. They are intended for illustrative purposes only.
Your Account Manager may change the name to better align with our advertiser content disclosure guidelines. You will see their updates when the campaign is live.
Enter the dates you want your campaign to start and stop.
If you want the campaign to begin immediately, next to ‘Start’ click on ‘As soon as approved’. If you want to select a specific start date, click on ‘From’ and a calendar will appear for you to select a date. If you want the campaign to end when you manually stop the campaign, click on ‘When I stop it’. If you want to select a specific end date, click on ‘Until’ and a calendar will appear for you to select a date.
You can set different campaigns to begin on different dates/start times.
Time Frame can also be referred to as ‘Flight Times’ or ‘Flight Dates’.