Campaign optimization requires the ongoing review of campaign performance to assess and determine which creatives, platforms, and other targeting parameters provide the highest performance and are the most cost effective.
Why is campaign optimization so important?
By focusing your advertising spend on the most successful campaigns, you will generate a higher return on your investment (ROI).
Taboola’s campaign optimization platform provides you with several ways to test and get the most out of each campaign: creative A/B testing, budget and CPC controls (bidding), targeting controls (platform, geo, context, etc.)
We recommend letting a campaign run for a minimum of seven days after a new campaign goes live before making adjustments to your campaign parameters to ensure enough data is in the system to make educated decisions. Taboola’s algorithm is based on predictive user behavior - so, the more time the algorithm has to analyze your campaign results, the better. Adding variables or making changes too quickly reduces the effectiveness of the algorithm to gather sufficient data for predictive purposes.