Prevent Discrepancies between Google Analytics and Taboola Backstage
As a general rule of thumb, Taboola and GA record clicks in different ways. Our system records a click the moment a user is redirected to a landing page. Google Analytics on the other hand, only records a click once the landing page has loaded, rendering the part of the code where its script was implemented. In some cases, this difference might result in an apparent discrepancy. However, following the guidelines below can help to reduce this possible gap.
Working with GA:
Working with Taboola:
Note on GA implementation in mobile pages:
Accurately tracking page views and clicks on mobile pages can prove to be an especially challenging task. Many times, pages on mobile load too slowly, and visitors might leave before a proper recording is made. Therefore, we sometimes see gaps between mobile-related recordings on GA and those reported on our system. To help mitigate this problem, we ask that you: