Before starting your Taboola campaign(s), make sure to clearly define your campaign goals. With clear goals in mind, you will more easily understand how to optimize and where you can make improvements. You will always be able to answer the question of "How successful is my Taboola campaign?" - then implement updates if needed.
What would you like your content to do for you? Are you a startup looking to create buzz around your product? Are you an established publisher, looking to expand your audience while getting the most page views per visit possible? Are you an insurance company looking to drive leads?
Whatever the case may be, make sure that you are clear on your goals at the outset of your Taboola campaigns.
If you can, quantify your goal.
If you want as many page views as possible - do you want to see an average of 2 page views per click? 5?
If you want Taboola users to purchase your product - how much are you willing to pay per conversion/what is your CPA (Cost Per Action) goal? $20? $50?
Based on your campaign goals, you will be able to prepare your initial Taboola campaign strategy. Your campaign targeting, content and creatives, and tracking should all be set up in line with your goals.
- You can have multiple goals in mind when running Taboola campaigns
- You can run multiple types of content in your Taboola campaigns
- Different campaigns may have different goals
- Your goals may change over time, and that's OK! Just remember you may need to update your optimization strategy with new goals.