Taboola segments content into three groups, and each group gets a rating (similar to movie ratings).
1- Family-friendly Content
We call this type of content neutral. There is nothing controversial or offensive.
2- Gossip/ Bizarre Content
Any type of content that might be mean-spirited, slightly insensitive or uncomfortable for some.
3- Skin or Shocking Content
Any type of content that goes for shock value or is overtly sexual.
We recommend splitting your content into different campaigns based on safety. If you segment all of your family-friendly content into a campaign or set of campaigns, your content will be promoted on a larger number of publishers as nearly all of our publishers accept family-friendly content.
All incoming content is reviewed by Taboola representatives. If there are different pieces of content that span multiple safety ratings, Taboola will label the campaign according to the lowest safety level in the campaign.
Any type of content that is offensive, obscene, degrading or misleading in any way.
The image and title must accurately represent the content to which it leads - no misleading content. If you add misleading content, for example, the headline is unrelated to the linked content, the content will be rejected by the system and will not be promoted across Taboola’s network.
To keep the launch process moving quickly, please ensure that your content adheres to our advertiser content guidelines before submitting.
Once you submit your campaign content, it will be reviewed by a Taboola representative. After review, your content will go live as long as the content is compliant with our guidelines.