Because relevance = revenue
Powering video placements across your site. The Taboola video recommendation solution gives video-intensive online publishers a way to dramatically increase video views and revenue by recommending the most relevant videos to every user based on page content, behavioral patterns and editorial goals.
A simple, user-friendly widget on page content, within the video player or on a mobile app recommends the videos from your collection most likely to be of interest to each user– and thus most likely to generate a view.
Used by some of the most innovative media companies in the world, including nytimes.com and cnn.com, Taboola offers a proven, sophisticated and video-optimized solution that is easy to implement, is scalable for even the most massive video libraries, and routinely lifts CTR by 50%-300% and even more.
Why Taboola?
Higher video CTR
Your video collection is one of your most lucrative advertising assets. Taboola solutions help you make the most of that asset by boosting viewership and CTR through enhanced relevance.
A better user experience
By recommending relevant and useful videos to every consumer based on their personal preferences, you build a better visitor experience that increases loyalty and site traffic.
Full editorial control
The most respected media brands trust Taboola – and for good reason. Taboola is highly configurable, enabling your editorial team to easily:
- Restrict recommendations to certain categories on your site
- Promote certain videos or categories per widget
- Exclude videos from being recommended – such as UGC or non-monetizable content
- Limit recommendations to videos within a certain date range to ensure your site stays fresh.
Automated video curation
For video-intense publishers, costly and inefficient manual curation simply isn’t an option. With Taboola, deploying semantic- and behavior-driven video recommendations is as easy as pasting JS or AS code. Our EngageRank optimization engine does the rest.
Hassle-free integration
Taboola solutions support all leading OVPs, including Brightcove, Ooyala, Kaltura, thePlatform, custom platforms and more. We utilize metadata from your existing video library, semantic data crawled from your site content, and anonymous user behavior from across our publisher network to deliver relevant, high-value recommendations to your site visitors through a friendly and intuitive widget. It’s that simple.
Unlimited scalability
Tens or hundreds of thousands of videos? Bring it on. Taboola makes the curation process fully automated, intelligent and optimized – no matter how large your library.
Flexible implementation
Taboola solutions can be deployed across your site and network via:
