Taboola Text2Video is free from license fee. You may select from one of the following pricing models:

1. Ad Supported -- the uplift in video views  created by Taboola is free, and that means you keep 100% of revenue you generate from these views (including all pre-rolls, post rolls and companion  display ads) and don't have to pay us anything for it. In return, you let us  place a targeted sponsored ad as one of every five recommendations, out of  which Taboola earns its living (and your affiliates get a share of that revenue) 
2. Share from lift -- if you prefer us not to show our ads, Taboola will not insert the sponsored ads in the recommendation but instead you'll share a percentage revenue generated from the lift in video  views created by Taboola   

Taboola Affiliate2Video lets you generate your own branded "Related Videos" widget and provide it to affiliate sites and blogs to place on their own content pages. Powered by EngageRank™, Taboola Affiliate2Video widgets analyze article content and user behavior on your affiliate sites, match them to your video content and place relevant recommendations to your videos that users on those sites are most likely to watch next. Recommendations are generated based on what the user is reading right now, as well as on the users' long and short term interest profiles

The most common way for premium content publishers to syndicate / distribute their content to affiliate sites is to offer a "Popular videos" feed on those sites or to manually select and embed specific videos within specific articles. Both approaches are highly inefficient and result in poor CTR as non-relevant videos are not viewed, and manual processes limit the affiliate content that can source traffic.
The Taboola Affiliate2Video is unique in its ability to place highly relevant content on your affiliate sites automatically, improving both yield and conversion rates, with the potential to increase video views by more than tenfold.