About Taboola
Taboola's mission is to change the way people discover and engage with interesting videos, no matter where they are around the world.
Taboola is widely recognized as the world's fastest growing video discovery provider on the World Wide Web. Taboola’s products are being used to generate video recommendations to over 51MM unique users, across a network of publishers that includes CNN.com, Slate, NBA.com, Kiplinger.com, eHow.com and more.
Taboola was founded in 2007 by a team of veteran Israel National Security Agency (I-NSA) researchers with years of advanced practical mathematical research experience.
Leveraging that experience, Taboola created the breakthrough EngageRank™ technology that can create list of most relevant videos for any type of content. Of course, publishers have different types of content, and would like to offer interesting videos tailored to each, so we’re always working to get more supported, such as on article pages, video pages, and even on affiliate sites.
With A/B testing built into our culture and product innovations, we constantly quantify the lift our technology provides against different alternative types of recommendations. We do this to make sure we offer our partners the best recommendation service on the web. Our EngageRank technology delivers to our partners an increase of 50-500% in click-through rates with video recommendations
Taboola is widely recognized as the world's fastest growing video discovery provider on the World Wide Web. Taboola’s products are being used to generate video recommendations to over 51MM unique users, across a network of publishers that includes CNN.com, Slate, NBA.com, Kiplinger.com, eHow.com and more.
Taboola was founded in 2007 by a team of veteran Israel National Security Agency (I-NSA) researchers with years of advanced practical mathematical research experience.
Leveraging that experience, Taboola created the breakthrough EngageRank™ technology that can create list of most relevant videos for any type of content. Of course, publishers have different types of content, and would like to offer interesting videos tailored to each, so we’re always working to get more supported, such as on article pages, video pages, and even on affiliate sites.
With A/B testing built into our culture and product innovations, we constantly quantify the lift our technology provides against different alternative types of recommendations. We do this to make sure we offer our partners the best recommendation service on the web. Our EngageRank technology delivers to our partners an increase of 50-500% in click-through rates with video recommendations






