Publishers

//Publishers Benefits


From user-generated content to TV network programming, the online video world is changing rapidly. Let Taboola sort out the mess and serve your video viewers better, and enjoy a one-stop shop solution for Video Discovery.

Benefits for the publisher utilizing Taboola’s ViDiscovery™ include:

  • Better engage your viewers with your videos and site so they will spend more time on your site and view more of your videos. Taboola predicts what are the best videos for each viewer at the right time.
  • Give your viewers what they want to see when they want to see it through Taboola’s patent-pending mathematical technologies. Taboola combines content analysis algorithms together with collaborative filtering and usage mining, enabling a better match between the individual viewer’s interests and the video selection on your site.
  • Improve your results. From early tests with a leading publisher, using ViDiscovery™ dramatically improved viewing statistics:
    30% increase in total video views
    52% increase in session lengths
    42% increase in viewers who watched an entire video
  • Increase incremental revenues. Taboola's technology dramatically increases video views which then leads to significant increases in incremental revenue from your videos.
  • Enjoy a new revenue stream. Offer your advertisers another way to advertise on your inventory through the Taboola’s DiscoverAd™ advertising solution, or allow Taboola to bring its advertisers and generate revenues for you. By displaying relevant ads as part of the video recommendation list, DiscoverAd™ allows advertisers a brand safe and targeted way to advertise to the right viewer at the right time.
  • Implement easily. Taboola’s 100% plug and play implementation requires no publisher side integration or programming, only cut and paste one line of code. Taboola fits in seamlessly with your site’s look and feel.
  • Take advantage of your entire video inventory. Enjoy a natural reinvigoration of your video inventory. Taboola’s technology is not dependent on ranking or keywords, widening the associations between your content and viewers, so less common videos have the same chance of being recommended as popular videos.
  • Avoid popularity issues. Overcome the “cold start” problem on new videos.
  • Gain access to Taboola Publisher Console™. Learn what works and what doesn’t, analyze your successes and setbacks, improve and grow using Taboola Publisher Console™ unique publisher toolkit.



If you are interested in becoming a Taboola’s ViDiscovery™ Powered Publisher, please click here to contact us today!


If you are an advertiser interested in advertising through ViDiscovery™, please click here to contact our sales team today!